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A stellar business pitch can be the deciding factor that wins over new clients or investors. In this How-To Guide, communications expert Mariana Lucia Marquez explains why delivery matters—and shares valuable tips and insights on how to connect authentically with your audience.
My debut book “The Creative Entrepreneur” was published exactly one week ago today, on Thursday 6 February 2025, a date I’ll always remember. Today I woke up to the most jaw-dropping news – I learned it’s now officially a #1 Best Seller on Amazon!
Word-of-mouth marketing is a timeless strategy for generating buzz around your creative business (for free). This How-To Guide explains the power of positive recommendations and how to get your target audience talking about their experiences with your brand.
Mastering content creation, monetisation, and audience growth is crucial for digital creators. To elevate your online presence and spark new ideas, check out six inspiring podcasts packed with expert advice on content marketing, social media strategies, audience building, and income generation.
From forming strategic partnerships to building a brand that speaks volumes, here are our most popular Zoom Dive Recordings this year according to Journal readers… So, grab a cuppa and start discovering insights and actionable tips to help you grow your creative business in 2025.
If you missed our game-changing Zoom Dive with PR expert Madalina Grigorie, don’t worry, we’ve got you covered! Catch up on the highlights and the session recording here to start leveraging the power of PR for your creative business.
From leveraging AI and mastering marketing to the best business books and creative industry podcasts, this roundup spotlights the resources that have stood out for our Journal readers over the last 12 months.
Get brand positioning right and you’ll increase sales, boost brand recognition, foster customer loyalty, and give your creative business a competitive edge. But how do you get started with brand positioning to make your business stand out? Branding expert Alex Yardley explains.
Reading more is key to getting ahead in business. If you’re short on time but want to ramp up your reading habits to enhance your knowledge and challenge your thinking, this article is for you. Learn how to absorb books quickly while retaining their critical insights.
From following their passions and tying their work to a bigger purpose to solving real problems and always learning, these are just a few things successful creative entrepreneurs do to build profitable and sustainable businesses. Learn more.
Doing your own marketing to save money is a common approach when you’re in the early stages of your creative business. When you’re ready to grow, it pays to set aside a budget and consider bringing in an expert to help you achieve your marketing goals. Paid media marketing expert Anwobo Amihere explains.
Authored by our founder Carolyn Dailey, The Creative Entrepreneur tells the untold stories of ten of the world’s most high-achieving creative industry titans. If you want to take your creativity, business and life goals to unprecedented heights, this book is for you.
From a living ecosystem to clay-based furniture pieces, here are some of the best installations to see at the London Design Festival 2024.
The success of your creative business can hinge on daily routines that optimise productivity, foster innovation, and maintain work/life balance. What are some helpful habits to adopt to keep you on the right track to success? And which ones should you drop immediately? Read on to find out.
If you’re a creative entrepreneur in the early stages of your business journey, you may not have the funds to hire a copywriting expert to help with your website, email campaigns or adverts. In which case, it pays to learn about the art of crafting compelling copy…
Thinking about starting a podcast? Or maybe you’ve already launched and now want to expand your audience and introduce income streams. Whatever stage you’re at, accelerate your podcasting journey via these brilliant podcasts all about the art and business of podcasting.
Creative business success is partly down to you, as an entrepreneur, having the right mindset and a particular set of personal qualities. Jade Tomlin explained all in our recent Zoom Dive event.
The Edinburgh Fringe Festival is among the biggest celebrations of performing arts and creative expression on the planet. Thousands of shows take place around the city in theatres, bars, parks and streets. We’ve scouted the programme to find some shows you won’t want to miss…
Already launched your creative business and are now looking to grow? Arming yourself with the right knowledge and strategies will help. Check out this essential reading list that offers insights and strategies from some of the brightest minds in leadership, marketing, behaviour economics and personal development.
Trying to turn your art into a profitable business is challenging, not least because of the expensive commissions some art galleries charge. The key to success is to develop an entrepreneurial mindset. John Sewell, founder of the online art marketplace Cosimo, explains.
Paris Haute Couture Week showcases some of the world’s top fashion designers’ most exquisite and imaginative hand-constructed creations. This year’s event, held from 24 to 27 June, featured many unforgettable collections, ranging from breathtakingly elegant to captivatingly eccentric. Here are five designers who stood out for us.
Competition in the creative industries is uniquely fierce. As a designer or illustrator, it’s vital to create a knockout portfolio and ensure it’s showcased on the best online platforms. Here are six to check out.
Developing a brand identity for your creative business goes way beyond designing a logo and other visual elements. It includes every interaction your business makes with your target audience. In this Zoom Dive, branding and strategy expert Anne Bourgeois-Vignon shared how to get brand creation right. Here are the key takeaways.
Ready to supercharge your creativity and stay ahead in the dynamic world of advertising and marketing? We’ve rounded up six brilliant podcasts packed with insights, strategies, and a dash of humour to keep you inspired, entertained and informed.
The annual Cannes Film Festival celebrates cinematic creation and raises the profile of new films from around the world. From Megalopolis to The Surfer, here are our top picks for some of the best movies coming to big screens soon.
Running a creative business is a bumpy journey. You’ll encounter challenges as you strive for business growth – and may even need to change direction and try a new path. The right mentor will serve as your guide and compass, helping you reach the great heights of success. Learn more.
Tom Francis’s intense and precision-timed performance of Sunset Boulevard, Hannah Waddingham’s spellbinding vocals and Amy Trigg making history – these are just a few of our favourite moments from the 2024 Olivier Awards. Read more.
The use of Generative AI has exploded in the last year with one-third of companies now using this emerging technology for various business functions. Learn the art of prompt engineering to leverage ChatGPT for enhanced creativity, innovation and problem-solving.
Being a creative entrepreneur doesn’t mean you need to go it alone. A strategic partnership will help you access new customers, build better brand awareness, and bring unique expertise to your business, giving you a competitive advantage. Music industry collaborator Amber Mundinger explains.
Looking to break into the animation industry? Or maybe you’re already a successful animator and want insights and inspiration to enhance your work. We’ve got you covered with this list of animation podcasts that’ll educate, entertain, and inspire you.
Getting customers for your creative business is one thing. Keeping them coming back for more is another. Building a loyal customer base involves delivering a meaningful and brilliant customer experience. Brand consultant Kerry Knight explains all in this Zoom Dive Recording.
It’s every music artist’s dream to scoop a golden gramophone trophy at the Grammys. Catch up on the big winners from the 2024 Grammys along with the most awe-inspiring performances of the night.
Love it or hate it, Gen AI is transforming the future. So it’s well worth exploring such technologies to see how they can benefit you. Here are seven fascinating tools that could spark new ideas and even give your creative business a competitive edge.
Getting noticed in the music biz is tough. It takes resilience, patience, hard work — and a brilliant marketing strategy. Catch up on our Zoom Dive with music marketing expert Tahnee Shakerley to learn how artists can amplify their brand.
Zoom Dives are one-to-one conversations with creative industry experts about the business topics creative entrepreneurs need to know about. We record all our Zoom Dives so you can catch up on anything you’ve missed at your leisure. Start with our top seven in 2023…
From ‘how to define your target audience’ to the ‘best podcasts for artists, performers and designers’… these are just some of the topics creative entrepreneurs have been eager to read about in our Journal during 2023. Catch up on our most popular articles here.
Whatever happened to NFTs, what does the ‘Metaverse’ actually mean – and are there still opportunities for creatives to build successful businesses on blockchain technologies? Find out the answers to these questions and more in this recording of our recent Zoom Dive with Kristina Dimitrova, CEO of Interlaced.
It’s a well-known fact that many startups sadly fail in their early years. So what’s the secret to succeeding? Knowing the success factors for thriving creative businesses could help you overcome any stumbling blocks you’re facing so you can take action and pursue your dream.
Swamped with everything you need to do to get your creative business off the ground or moving in the right direction? A task management tool will help you get things done efficiently, restoring calm to your overloaded mind.
The best way to prepare for the ups and downs of creative entrepreneurship is to learn from someone who’s been in your shoes. Discover entrepreneurial lessons from Sophie Billi-Hardwick, the co-founder of Billi London, the world’s first biodegradable legwear brand.
Want to discover the latest UX/UI trends or get tips on developing your practice in graphic, service or product design? We’ve got you covered with eight fascinating design podcasts. Explore them here.
Creative block happens to even the most inspiring of creative entrepreneurs. If you’ve hit a wall with the project you’re working on, try these tips and techniques to get your creative juices flowing again.
Invited artists from all around the world come together for the Venice Music Biennale. We’ve scoured the programme to get an idea of what to expect from the festival – here are five unique artists and music performances that have caught our attention…
Need royalty-free music for your creative project but are stuck on how to find great tracks to suit your budget – which also have easy-to-understand licensing? Read about six excellent stock music websites offering free or cost-effective royalty-free music.
Milan Fashion Week 2023 is in full swing – here’s how to experience the glam and elegance on the catwalks from the comfort of your armchair. We explain how to watch the Milan fashion shows live online, and where you can catch up on the best ones that have already taken place.
On the lookout for a good podcast to listen to? If you’re interested in performing arts, this article is for you. We’ve rounded up some fun and fascinating podcasts you’ll love, whether you’re hoping to become a performing arts professional or simply want to be entertained.
Getting clarity on your target audience is a vital first step when creating your business plan and marketing strategy. Get this wrong, and you’ll end up marketing to the wrong people, wasting time and money. Follow our tips to get the process right from the start.
Gen AI has been making the headlines lately for the opportunities it can bring to businesses. But what benefits can this emerging technology bring to you as a creative entrepreneur? Could it replace the work you do? Find out in our latest Zoom Dive with Paul Dowling, co-founder of Mindstream-AI.
The Edinburgh Fringe Festival is one of the biggest arts and culture celebrations on the planet. With over 3,000 shows to choose from, it can be tricky to know where to start. Here’s a selection of comedy, dance, music and theatre performances worth checking out.
Love podcasts? Us too – they’re great for learning something new. Whether you’re a visual artist looking to gain recognition for your work or just want to discover the world’s most fascinating artists and artworks, here are some podcasts you should add to your audio library.
The Venice Dance Biennale takes place from 13–25 July and will showcase the best of contemporary dance from around the world. Here’s what we think will be the talking points…
Traditional funding models come with pressure to get your business up and running quickly, without much focus on whether your business is sustainable or trying to make an impact. For socially conscious creative businesses, alternative funding could help you grow in line with your values. Learn how in this Zoom Dive.
Love it or hate it, a social media presence is a necessity when you’re trying to grow your creative business and your audience. Fortunately, there are some excellent tools around to help you navigate your social media obligations with minimal effort. You’ll want to bookmark this one!
The London Design Biennale is the place to see some of the world’s most extraordinary and forward-thinking designs – like a humanoid robot capable of creating beautiful art. Here are six highlights you shouldn’t miss if you’re planning to visit this June.
Want to break into the gaming industry or level up your knowledge and skills as a game designer? We’ve rounded up eight insightful and entertaining podcasts to help you learn about all aspects of game design and creation.
Being a creative freelancer or solopreneur brings many perks – you get to do what you’re passionate about and work flexibly. But a variable income can be worrying, especially if you hit a slow patch. Here’s what to do when work dries up.
Frieze New York is an international art fair that showcases some of the world’s leading galleries and visionary artists. You can view many of the displays online – start with our top picks…
So you’ve had that lightbulb moment and come up with a really brilliant creative idea you think has legs. But how exactly do you monetise your idea so that it becomes a thriving business? Find out in this Zoom Dive with Alison Grade, a serial entrepreneur and career freelancer.
Whether you’re planning to launch a dance studio, are ready to expand your already successful dance company or just want to be inspired by some of the biggest names in the industry, you’ll want to give at least one of these podcasts a whirl.
From molten-glass lighting and noise-regulating office furniture to Audi’s new Batmobile-like electric roadster, Milan Design Week is the place to see the latest in innovative design. Explore some highlights here.
For entrepreneurs in the creative sector – vs tech and other sectors – getting investment is a special challenge. CE Founder Carolyn Dailey sat down with groundbreaking investor Laura Callanan in Upstart Co-Lab’s New York offices to learn about how they are connecting $8.4 trillion of socially responsible and impact investing capital with entrepreneurs in the $877 billion creative economy.
You might be surprised to learn that email marketing is still incredibly effective, despite the rise of other channels, like social media and messaging apps. In this Zoom Dive, email marketing expert Alex Fearon, founder of Maybe Later, explained how creative entrepreneurs can tap into this medium for business growth.
Nothing beats sitting down with a cuppa to absorb a good magazine. Whether you’re looking for inspiration to spark a new idea or just like to keep abreast of the latest happenings in your creative field, look no further for your next good read.
Stories excite the imagination, spark curiosity and evoke emotion. Which is why it makes sense to use stories to make meaningful connections with your target audience. Amanda Harrison, founder of the 5 Stories methodology, explains how to master the art of storytelling to create buzz around your business.
International Women’s Day 2023 is based around the theme #EmbraceEquity, which is all about ensuring everyone is treated fairly and equally; that everyone can access what they need to be successful, no matter their circumstances. We’re shining a light on inspirational women and women-led initiatives in the creative industries that embody this theme.
From tips on planning your book structure and creating pulse-pounding scenes to getting your writing launched into the public domain, this podcast roundup will help you in your journey to be a great writer.
A website is essential in developing an online presence for your creative business. But it really comes into its own once you understand your visitors and how they’re engaging with your content. In this Zoom Dive recording, web analytics expert Dimitris Zotos talks about the importance of Google Analytics and how to get the most value from it.
Passionate about the world of arts and culture? We’ve highlighted eleven events scheduled in 2023 that focus on fashion, films, dance, art and books. Mark them in your calendars – most of them you can watch or read about online, and others you could attend in person.
Do you dream of opening your own shop? Perhaps your vision is vivid, with the colours, signage, merchandise and typical clientele fully formed in your mind’s eye… but you’ve not yet taken the plunge. Here are some savvy secrets that’ll help you bring your ambition to fruition.
The 80th annual Golden Globes has just taken place in Los Angeles, with The Fabelmans and The Banshees of Inisherin taking home the big prizes. Catch up on the highlights here.
From NFTs and essential reading for budding creative entrepreneurs, to why we should embrace uncertainty if we want our business to thrive – these are some of the hottest 2022 Journal topics to know about.
From NFTs and experiential design right through to creating an entrepreneurial strategy – these are some of the Zoom Dive topics that have caught the attention of creative entrepreneurs in 2022.
Read here how we evolved the idea behind our signature event series, Founder Files, where we interviewed visionary, high profile, creative founders to our soon-to-launch podcast, Creative Entrepreneurs Conversations.
Carolyn Dailey, Founder of Creative Entrepreneurs, introduces our brand new podcast in which she interviews the most innovative and inspiring people across the creative startup ecosystem — founders, investors, educators, policymakers and cultural leaders — the people who are building and championing creative businesses. While the creative outputs of their efforts are widely known and largely adored, the business back story is rarely told. That’s what we’re here to do now.
Do you tend to avoid goal setting, believing it to stifle your creative flow? In this Zoom Dive recording, Anna Kowalska explains what goals can do for your creative business and gives an overview of the tried and tested OKR methodology used by the likes of Google for setting ambitious, measurable goals.
Graphic design resources like pre-existing fonts, imagery and icons can speed up your creative process and spark an idea when your creative flow gets jammed. Here’s a list of free or cost-effective resources that you can tap into when time is tight, your creativity is staling, or the budget won’t stretch to cover something bespoke.
A common myth about PR is that it’s complicated, confusing and costly (and only experts know how it works). This How-To Guide debunks that myth. Discover how it’s actually easy, effective and economical to do your own PR – and use our empowering hints and hacks to get started.
As a creative entrepreneur – and the name and face of your business – your visual brand identity begins with you. Personal branding photography goes way beyond the traditional headshot, instead telling the story of what makes you ‘you‘. Learn more.
The annual London Design Festival places UK’s capital as a powerhouse for the creative industries. For nine days every September, designers from around the globe come to London to showcase their latest works through thought-provoking, contemporary installations. Check out seven that caught our eye.
Dream of seeing your products on the shelves of high street stores? Hold your horses. Here’s a guide that helps you weigh up whether selling through a retailer is actually the best route for your brand before giving you plenty of hints and tips on how to approach retailers.
The world’s oldest film festival is now underway in Venice! This annual shindig celebrates and promotes international cinema and attracts glittering movie stars, filmmakers and cinema-goers from around the globe. We’ve rounded up eight movies from the lineup that are getting a lot of buzz right now.
A skilled coach draws out areas that make you come alive and reflects these back to you to help you develop a personal brand that’s closely aligned with your values. Discover how working with a good coach will help you find your niche, your voice and your ‘why’.
Following our How-To Guide on going from PR virgin to pro, this article contains even more hints and tips to help you get your creative business in the press. Learn how to write a good (enough) press release, promote your coverage and measure success.
The prestigious Haute Couture autumn/winter 2022–2023 fashion shows in Paris have just come to a close. Only the lucky few were able to attend in person but thankfully all the shows were filmed for fashion lovers everywhere to enjoy. Prepare to be awed and inspired… here are eight shows to watch first.
Starting your own podcast is a brilliant way to grow and scale your creative business. It can act as a valuable promotional tool, helping you build authority in your niche and expand your target audience. Getting started is easier than you’d think, as podcast expert David Pérez explains in this Zoom Dive event recording.
Unsure whether you can do your own PR? You absolutely can. Read our How-To Guide to discover helpful hints and brilliant hacks that’ll rapidly grow your confidence in contacting journalists and giving them your story.
The 2022 London Festival of Architecture – the world’s biggest annual celebration of architecture, design and city-making – is underway! We’ve rounded up eight things you’ll want to see and do if you’re interested in London’s built environment and are visiting the city this month.
Should you put yourself out there on social media? How can you use social media to grow your business organically? Kassy Cho explains everything you need to know about the new age of social media in our intensive, new Masterclass. Learn how to devise a winning social media strategy and create compelling content your audience will love.
In the early days of her (now massively successful) entrepreneurial career, Hannah Philp was advised, “You need to work with a business person,” to which she replied, “No! I need to BECOME a business person.” She most certainly did that. Here, we share twenty helpful tips to help creatives starting out in business, inspired by Hannah’s experience…
One of the most eagerly anticipated, star-studded events of the year is now underway! Now in its 75th year, the Festival de Cannes is a huge deal for anyone and everyone involved in the film industry. Here’s our roundup of films that’ll have you reaching for the popcorn.
Hiring the best talent can be challenging especially if you’re in the early stages of business. This How-To Guide is packed full of tips to help you assemble your dream team, including how to attract talent even if you don’t have big bucks, how to recruit for a role you don’t understand and what to do when a hire doesn’t work out.
Already know the basics of NFTs but have some deep questions such as how to take NFTs beyond an image or piece of artwork, create a whole collection or build a following? In this Zoom Dive recording, NFT expert Tim Jarvis answers the grittiest queries creatives have about succeeding in this exciting new space.
If you want to be a professional artist, your talent alone might not be enough to put your name in lights and money in your pocket. You need to find your niche, build your brand and be seen in the right places to get noticed. Here’s how to play the game and become an artful artist.
Already got your creative business up and running and now want to expand? Part two of our ‘Sources of Funding’ Masterclass explores four advanced routes to funding along with the benefits and limitations of each option.
Coachella, the massive California-based annual music festival is back, for the first time since 2019. Whether you’ve been lucky enough to get a ticket or you plan to watch it online, you might want to know which artists are worth looking out for. Here’s our roundup of the acts you won’t want to miss.
When an art gallery checks out your portfolio or social media channels, you only have a fleeting window to make a brilliant first impression. In this How-To Guide, learn how to present your art online impactfully and professionally.
What’s the secret to making an NFT project successful? Pavan Bahl, the founding partner of Bellwether Culture and organiser of Revealed, believes the answer lies in branding and community building. In this Zoom Dive session, we talked to Pavan about what it takes to achieve success with NFTs. Listen to the recording here.
Want to be the next Steven Spielberg or Peter Jackson? Or just love film? Either way, you’ll enjoy this roundup of the most fascinating and insightful podcasts for aspiring movie-makers and film enthusiasts. Roll sound…
Striving to make your fashion brand successful and as sustainable as possible? This How-To Guide explores the price of being sustainable, whether eco-friendly fabrics are as friendly as they seem and how to gauge a fair wage when recruiting overseas workers.
During the coronavirus lockdown, fashion photographer Shavonne Wong saw an opportunity to enter the world of NFTs – and she grabbed it. In the space of two years, she’s made a name for herself as a leading NFT artist and 3D virtual model creator. In this fascinating interview, Shavonne shares all.
Need business finance but not sure of your options? Watch our latest Masterclass to pick up (or brush up on) funding basics. Lloyd Gunton explains the benefits and limitations of the four main sources of finance to help you decide which is right for your creative business.
International Women’s Day is all about celebrating the power and potential of women and girls around the world. We’re marking this special day by recognising some of the talented female artists and women-led initiatives shining a light on the NFT and crypto industry…
Investing in a little paid social media advertising is worth considering when you’re just starting out in your business journey, to help drive traffic and start gaining some valuable insights. Here are ten ways to maximise your budget and make your paid social media count…
Actress Reese Witherspoon bought her first NFTs created by female artists back in October 2021. Recently, she’s taken her NFT venture a step further – her company, Hello Sunshine, has just announced a partnership with NFT collective, World of Women. This exciting deal involves bringing NFTs to screens. Read Carolyn’s view on this big news story…
London Fashion Week returned this February with a fabulous range of shows that ranged from fantastical and mystical to regal and seductive. Whether you’re looking for catwalk trends to fill your wardrobe or inspiration for creating your own fashion designs, you’ll find plenty of ideas in our roundup of the best designer presentations.
Getting to grips with money management is a necessity when you’re running a creative business. To do this successfully, you need to look beyond accounting fundamentals and explore the role your mind plays when making economic decisions. Listen to finance consultant, Krystle McGilvery, explain about connecting money to the mind.
Goal setting is a powerful process – it helps you focus your attention, stay motivated, and drive for success. If you’ve not set business goals for this year yet, or your existing ones need overhauling, read this how-to guide for six top tips on setting achievable goals.
Sam Conniff is the founder of the Uncertainty Experts, an interactive documentary and educational journey that helps entrepreneurs embrace uncertainty and use it to create thriving businesses. We interviewed Sam to learn why uncertainty freaks us out, why we should embrace it for business success and how his course can help.
Adele scooped the big ones, Ed Sheeran rocked the stage and Anne-Marie made sure her show went on at the 2022 BRIT Awards Ceremony. As always, it was a spectacular show that celebrated the very best British and international artists over the last year. If you missed it, here are some of the key moments to know about.
Growth marketing isn’t a fancy marketing method reserved purely for the big guns. In this practical and actionable Masterclass from marketing and growth expert Daniel Johnson, discover the power of growth marketing and what it can do for your enterprise – whether you’re just starting out or are ready to scale.
The annual Sundance Film Festival brings the newest, most innovative indie films to cinema buffs around the world. This year didn’t disappoint! From nail-biting thrillers to charming love stories, we’ve rounded up eight new films you’ll want to add to your watchlist.
In one of our most popular Zoom Dive events ever, Tim Jarvis (NFT expert, co-founder of Fabrik and founder of Infinifty) explained everything you need to know about NFTs: what they are, how they work and how to create and sell them. Here’s the recording of it in case you missed it the first time around!
Surrealism, eclectic flourishes, tapestries and fur-sprouting footwear were just some of the catwalk trends noticed recently at the Paris Fashion Week menswear shows. Take a look at some of the most jaw-dropping presentations from designers such as Louis Vuitton, Kenzo and Y/Project.
Human civilisation has evolved enormously over the past 200,000 years, yet our emotional brains haven’t really changed. Modern mini disasters can trigger fight or flight mode – causing anxiety overload and stress-related illnesses. Here’s how to survive and thrive in current times.
The past couple of years have been a struggle for many businesses – new, old, big, small. So it’s important to focus on looking after our clients as dedicatedly and resourcefully as we can. Here’s how to nurture rock-solid relationships in an uncertain world…
A successful e-commerce website is well designed, user-friendly and fast. But there are eight other must-have features you should build into your online store if you want to take your product sales to the dizzying heights you dream of. Check them out here.
Ready to leave the safety net of employment and become your own boss? It’s an exciting decision, going solo. Whether you’re founding a new business or taking the plunge to go freelance, here are some useful tips to help you make a smooth transition.
Productivity podcasts are a brilliant resource to tap into when you find yourself getting distracted, demotivated or stuck in a rut with your creative business. Take a look at these podcast gems that’ll inspire you to get more done in the year ahead.
“NFT” (non-fungible token) has been named word of the year by Collins Dictionary. Collins describes an NFT as “a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible.” The past few months have seen new emerging creatives take the spotlight with their NFT successes, but household names, like Ozzy Osbourne and Reese Witherspoon, are also going all in. Our founder Carolyn Dailey weighs in on the impact of NFTs on the creative world.
Beginners to digital marketing tend to make this common mistake: trying to get onto every platform at once. Find out why this is a bad idea, plus discover how to get your digital marketing journey off to a promising start with plenty of dos, don’ts and toolkit necessities.
Great news! Part two of our Masterclass on ‘Scaling Your Creative Business’, led by business expert Nick Maynard, is now available to CE members. Discover how it’ll teach you how to get your creative enterprise poised and ready for sustainable growth.
Email marketing is essential in helping to build and nurture customer relationships, drive engagement and increase sales. Picking the right platform for your needs and budget is no easy task, as there’s much to consider by way of features, pricing and software limitations. To kick off your research, here’s an overview of some of the best solutions around.
Happy workers are productive workers. Positivity increases resilience. And praise is a better motivator than fear. But in the daily bustle of running a business, we don’t always adhere to these edicts. If workplace wellbeing is something you want to prioritise more, ask yourself these important questions…
Want to help others by running a social enterprise – but also want to put food on your own table? If so, structuring your business as a CIC (Community Interest Company) may be the answer. Read on to discover how this business model lets you use your profits for the public good…
Being a creative entrepreneur can often feel overwhelming and chaotic. There may be billions of tasks and projects you want to focus on but how do you juggle everything and still meet your business goals and milestones? An entrepreneurial strategy can help you stay on course (and keep you sane). Learn more.
Startups are often in a hurry to go global. But scaling a business isn’t a sprint – it’s a marathon. You need to earn your stripes, build credibility locally, then take your learnings and expand into the bigger markets. Read on for some guidance on how to go slower and do it well…
One of the best things about a CE membership is getting access to our brilliant business Masterclasses on important topics like leadership, finance basics and marketing fundamentals. We’ve ranked our most popular Masterclasses in order of most-watched this year. Check out this list to make sure you’ve not missed any.
Did you miss our recent Founder File event with Marine Tanguy, founder of MTArt Agency? Here are some highlights of the conversation, plus a link to the video recording in our members’ space in case you want to watch it in full.
Feeling stumped about social media marketing? Wondering how and when to target whom with what, and where? Fear not. In this how-to guide, we demystify social media to help you map out a clear and effective strategy – while identifying the common mistakes to avoid.
About to launch a crowdfunding campaign? Check your plans against this hints-and-hacks-packed guide and make sure you’re on track for success. Get timing tips and success secrets, plus discover common mistakes and how to avoid them.
From DIY website builders and creative industry podcasts to funding fundamentals and storytelling: these are just some of the topics that creative entrepreneurs have enjoyed reading about in the Journal this year. Revisit our most popular articles here.
The world of crowdfunding is bustling – lots of product launches and campaigns are reaching their funding targets sooner than anticipated. So if you intend to launch a business venture and you’d like to give crowdfunding a try, here are some pointers.
Get to know a little better our amazing Founder File speaker, Marine Tanguy, founder of MTArt Agency. In our Instagram Q&A Marine, answered your questions. Here she shares her view on whether aspiring creative entrepreneurs need to know business basics. Tune in our Founder Files event on the 23rd of November to pose your questions to Marine .
PR, personal branding, sustainable fashion, trends and insights and presenting yourself online… These are all burning topics that creative entrepreneurs want to know about, according to our top five Zoom Dives this year so far. If you missed these popular virtual events the first time around, catch up here.
Behind every successful creative business is a great team. But finding the right talent is challenging, especially if you’ve never hired anyone before. So, where do you start – and what are the common pitfalls to avoid during the hiring process? Don’t miss these brilliant insights from Maria Hvorostovsky, founder of HVO Search, in our latest Zoom Dive.
Trying to make a difference in the world as a creative entrepreneur, but feeling a bit stuck or without a sense of direction? This Masterclass, delivered by coach Phil Askew, is packed full of teachings and insights to help you connect the dots and bring clarity and focus to your business vision.
Innovation… it’s a new solution to an old problem. A radically different approach. A way of unlocking value in a niche where no one else is looking. In this detailed how-to guide, discover why you need to keep innovating even when your company is well established…
Running out of cash is the top reason young businesses don’t succeed. That’s why it pays to start thinking about the money side of things from the very beginning. Or bring in an accountant pre-launch, who really ‘gets’ your business and can work alongside you from the outset. Here are some tips on artful accounting and how to find a made-for-you accountant…
Founder Files is Creative Entrepreneurs’ flagship event series, where we hear from the most inspiring, world-leading creative founders. Our next instalment is on Tuesday 23 November on Zoom, and features art entrepreneur Marine Tanguy, the founder of MTArt Agency. Carolyn Dailey explains why we’ve chosen her to be our guest speaker.
Whether you’re a hobbyist photographer looking to transition to pro or you’re already running your own successful photography business, here are ten inspiring photography podcasts you’ll want to add to your playlist in a flash! Discover the latest photography trends and tips for business growth – and feel as though you’re hanging out with like-minded friends.
PR isn’t just about appearing in traditional media. Everything you do in the public eye (podcasts, interviews, public speaking or just responding to someone on social media) is a representation of you and your business. Here are some savvy DIY tips for promoting your personal brand…
Ever wanted to build a tech product, but don’t know where to start? Prepare to be enlightened! In this Zoom Dive, Sophie Hebdidge, founder of Techniclarity, explains the stages involved in tech product design and launch, the common pitfalls to avoid, and much more.
Successful SEO increases the quality as well as the quantity of your website traffic – because attracting lots of visitors is only good if they’re the right kind of visitors, i.e. potential customers. Here’s how to get started with maximising the pulling power of SEO…
Already overcome the challenges of launching your creative business and are now looking to scale? Our new Masterclass, led by business expert Nick Maynard, will help you do just that. Discover what you’ll learn and how to access the lessons here.
Mindset is so important when it comes to success that elite athletes train themselves in nine mental skills alongside their physical training. Learn what these are – so you can apply them to your own work to help build your resilience.
Frieze London is an international art fair that celebrates the most exciting contemporary art coming out of the last two decades – including both emerging and iconic talent. Here’s what to look out for if you’re attending.
Don’t underestimate simplicity. It’s a beautiful thing – and a powerful tool for winning customers. In part three of our series on creating video on a budget, we look at the third big secret to excellent content: making your video quick and simple.
Coming up with a fantastic product idea is one thing. Getting it onto shelves ready for customers to buy is another! In this Zoom Dive, global retail expert, Nicole Higgins, shares a wealth of information about the crucial processes to go through to get your product retail-ready.
Sound is the main element that’s overlooked by amateur video makers – a mistake that can seriously compromise overall quality. Part two of this series looks at the second big secret to creating excellent content: getting your audio and lighting spot on.
London Fashion Week has just wrapped up – and what an exciting week it was! We’ve highlighted eight big-hitting shows to catch up on for the latest jaw-dropping fashion trends and the craftsmanship and inspiration behind them.
As an ambitious creative entrepreneur, there’s nothing more inspiring than hearing the backstory of someone who has been in your shoes and gone on to make a name for themselves – literally. In this Founder File, discover how Roksanda created a brand that’s the talk of the fashion world today.
Have you previously shied away from creating videos, imagining this to be expensive or complicated? Well, shy no more. All you need to make brilliant business-boosting films is your smartphone and these deceptively simple hacks…
From mixed reality curiosities to dancing beehives, there’s an exciting programme planned for this year’s London Design Festival. Here are some of the most awe-inspiring installations to look out for.
Thought leadership is all about becoming a remarkable thinker or change-maker in your industry. In this session, we talk to Deborah Rey-Burns, founder of Propela, about what it takes to become a thought leader and how to get paid for your knowledge.
Scratching your head over which e-commerce platform is best for selling your products online? There is an abundance of solutions available each offering different features, plans and pricing. Kickstart your research into online store builders here.
Building a website is easy. Building momentum to get your business off the ground can be trickier. Read on for some secrets to putting the ‘commerce’ into your e-commerce site.
Daniel Peters is a creative polymath and the founder of multiple creative businesses, including the Fashion Minority Report. In this Zoom Dive, Daniel shares how he became a master multi-tasker and how creative businesses can drive inclusion and diversity.
Why learn from your mistakes when you can learn from other people’s? So if you’re just starting out and planning your content, here’s a bunch of errors entrepreneurs often make – but you can swerve.
From thought leadership and navigating uncertainty to building your first tech product and getting your products in front of retailers – we have an incredibly diverse range of virtual events for you to attend this autumn.
Ioana Iliesiu, Senior Experiential Architect at YourStudio, talks about experiential design, which is all about shaping the customer experience and building deeper emotional connections with people to make your brand more memorable.
It’s one thing to tempt customers to your door – and another to make them want to spend their time (and money) with you. Here we explore the basics of creating an e-commerce site that turns your visitors into customers.
Just as important as deciding ‘what’ content to create, is stepping back to consider ‘why’ and ‘how’ this will help your business right now. Here’s a quick guide to sharpening up your strategy so your content is more on track with your business goals.
Invoicing can go from being merely tedious to downright bothersome when issues arise (like having to justify costs or dealing with debtors). We’ve put together some essential dos and don’ts to help you make invoicing a straightforward process.
Learn the importance of a personal brand and how best to articulate your company’s mission and vision in this Zoom Dive session with Phil Askew, a practising coach and branding consultant.
From inspiring visual works at the Edinburgh Art Festival to spectacular music, comedy, theatre and dance performances at the Edinburgh Fringe – there’s much to see and do. Here’s our roundup of the shows not to be missed.
With very little in the way of savings, MUBI founder Efe Cakarel went out and raised a substantial amount of funding to grow his business into the phenomenal success that it is today. Read more.
Marine Tanguy is the founder of MTArt, the world’s first talent agency that invests in, and supports, up and coming visual artists. In this session, Marine talks to our founder, Carolyn Dailey, about why and how she built her creative business.
Nothing pulls on the heartstrings and captures the imagination quite like a good story well told. Read on to learn how to tell your story skilfully, to help your business live happily ever after…
As a creative business owner, it’s essential to have a professional-looking website that showcases what you do. We’ve whittled down the best platforms for creatives who want to design their own brochure website, online portfolio or blog.
When you’re starting out on a small budget, how do you make a big enough noise to get yourself noticed? It’s easy to feel intimidated by the competition or dwarfed by huge companies. Here are some tips on stealing the show.
Dan Simmons is the founder of Propelia, a UK accelerator that’s designed around achieving Founder Market Fit. In this session, Dan talks to our founder Carolyn Dailey about how he’s helping new founders get their business off the ground.
Whether you’re an established architect looking to supercharge your business, a budding architect entrepreneur looking for tips on passing your architecture exams or are simply fascinated by architecture and design, this podcast roundup is for you.
If you believe in your idea, it doesn’t matter what other people think, right? Not quite. If you need funding to get your business off the ground, you must get investors to believe in it too. Read these funding fundamentals.
One surefire sign of success as an artist lies in the ability to sell your work. From selling platforms and marketing tips to managing your inventory; we’ve put together a list of handy resources that’ll help you turn your art into a profitable creative business.
Covid-19 has caused havoc throughout the world and impacted so many people’s lives and livelihoods. Yet it also brought silver linings – including increased demand for freelancers. Read more from our founder, Carolyn Dailey.
If you could take someone on a journey – if you could invoke strong, impacting emotions – why wouldn’t you? Storytelling enables you to create an immediate connection with customers and clients. Here’s how to harness this art to captivate your audiences.
Discover how Matthew Slotover launched Frieze, which started out as a single magazine and is now a leading media and events company in the world of contemporary art and culture.
Influencer Marketing is BIG business. As of 2020, 86% of marketers have introduced Influencer Marketing into their marketing strategies. It’s a £2B industry. Learn how to choose and collaborate with the right influencer for your business.
The Cannes Film Festival celebrates cinematic creation at an international level, drawing attention to new films and fresh talent, and boosting the film industry worldwide. Here’s what to watch.
The annual graduate shows by the UK’s leading creative universities are massively inspiring. Here, Creative Entrepreneurs founder, Carolyn Dailey, shares her views on these innovative and exciting events.
Being authentic is an essential ingredient for a brand’s success. You need to come from a place of truth and stay constantly attuned to your audience. Here’s how to get started with building a brand that’s true to your vision.
Want to make a difference to the lives of others by building a social enterprise? Here, Ajay Pabial shares his mission to champion and support budding creatives, through his not-for-profit arts organisation, Art Clubbers CIC.
As an internet creator, it’s always good to know about tools that can help you produce amazing content, grow your audience, collaborate with brands and make a profit. Here’s our roundup!
Trend forecasting is the desire to understand what’s driving your market. Here’s how to sharpen your trend-spotting skills and use your insights to make business-boosting decisions.
Our Zoom Dive with Clara Heimerdinger, founder of Nice ‘n’ Spiky Comedy Club, is packed full of insights and inspiration for anyone looking to break into the business of entertainment, comedy or media.
Got the talent to be a successful artist, musician or music producer and want to take your art to legendary heights? Here’s a roundup of online tools that’ll help you master your sound and turn it into a creative business.
Ever dreamed of opening your own boutique retail business, full of carefully thought-out pieces that you truly love? This is exactly what Jo Johnson did when she opened Form SE15, in Peckham, London. Learn more.
You’ve mastered your art and you’re producing great music. Now you’re ready to make a noise in the world. The first step to marketing your music is creating your brand. Here’s how to begin.
The Cannes Lions International Festival of Creativity is a highly anticipated annual gathering of the global advertising and creative communications industry. This year, the event is fully digital – here’s what to look out for if you’re planning to tune in.
In this session, Hannah Philp, co-founder of ARC Club, talks about creating beautiful, shared workspaces for neighbourhoods – and shares insights about her business journey.
Etsy made the headlines recently when it announced it was buying Depop, the second-hand fashion resale app which is remarkably popular with Gen Z. In this article, Creative Entrepreneurs founder, Carolyn Dailey, gives her perspective on this major deal.
Digital marketing is all about understanding your market so you can send the right promotional messaging to the right people. If you’re just starting out, you probably have a limited budget – so here’s how to work smart and put your pennies where they’ll count.
Trying to sell your creative work? In this Zoom Dive recording, learn how to improve your online presence with practical hints and tips from Verity Babbs, artist liaison at Rise Art.
Leadership isn’t a certificate you stick up on your wall – it’s an ongoing journey of self-improvement. Great leadership is all about empowering, enabling and inspiring your team – and knowing when to step back or step in.
Mo Lishomwa is an award-winning, results-driven Senior Digital Business Leader with a passion for people & technology. She’s also a key member of BIMA, the voice of the digital and tech communities. In this 60-minute session, Mo discusses the results of their recent white paper on diversity in the tech industries and shares her own experiences of working in the sector.
Planning to visit the Venice Architecture Biennale? There’s much to see, so to help you plan your trip, we’ve highlighted ten exhibitions you won’t want to miss. They’ll leave you mesmerised, inspired and intellectually stimulated.
From exploring ways to fund your startup to using ‘experiential design’ to shape the customer experience – our Summer 2021 Events Series is packed full of how-tos, deep insights and actionable takeaways. Registration is now open!
If you want to start a business, you’ll need advice on where to start, what pitfalls to anticipate, and how best to spend your time and money to get your idea off the ground. There are tons of books out there with this kind of advice, but we’ve curated our favourites for you. Whether you’re an aspiring fashion designer or an artisan looking to sell your work, these are some of the most insightful books to help you grow your business.
Do you ever wish you had a patron – someone who supported your talent and paid you to do what you love doing, so you could do more of it (and worry less about money)? Well stop wishing and start making things happen with the help of ‘Patreon’…
We Are Practice was founded by Nick Maynard, a Chartered Accountant, and strategist who has worked in the creative industries for over a decade across retail, e-commerce, tech, and not-for-profit. He noticed a gap in the market for a radically new sort of support system for start-up founders in the creative industries. Recognizing the need for professional services to evolve and support the booming creative economy, Nick launched Practice in 2019 to bring first-class, integrated, and affordable support to founders of exciting high-potential creative brands.
We are thrilled to be speaking to Kevin Osborne at The Founder Files in April, A person who has spent the last 30 years tirelessly leading, producing, and developing creative industries with supporting BAME talent.
As a creative freelancer, passion fuels your work. But it doesn’t bring you work. To win pitches, you need to think like a client – and package your offering in a way that makes sound business sense to them. Here’s how…
In 2016, Ocki converted an old shop in Camberwell into her home and gallery space, and, after naming the building, Blue Shop Cottage was born: a gallery with artists at its very centre. In this round-up we hear how and why Ocki built her brilliant business.
The back-stories of creative entrepreneurs are gripping because they are such unlikely entrepreneurs, in the typical sense of the word. That leads to highly individual stories of charting the unknown, determination, and overcoming obstacles. This why we launched The Founder Files, and we want to tell you all about it.
Creative Entrepreneurs have partnered with Digital Boost to support small businesses in the creative industries.
Simone Rocha’s cult “fashion insider” brand has exploded onto the world stage with her H&M collaboration. Like so many other pioneering British brands, her entrepreneurial success has its roots in Fashion East.
Podcasts are a great way to gain insider information and glimpses into the creative world. In this round-up, we look at some of our favourite Fashion podcasts so you can get the story behind the clothes. Whether you are looking for insider business information, trend tips or the history of your favourite garment, there is something in this list, for you.
Jessica Ryan-Ndegwa has become a successful designer and curator, despite suffering from Cerebral Palsy – designing both regular household products and beautiful products for disabled people through her Design for Disability project. . In last weeks Zoom Dive, she discussed how we should focus on the human aspect of the design process as well as the product itself
Who wasn’t captivated by Amanda Gorman, the 22 year old who electrified Joe Biden’s inauguration ceremony with her poem “The Hill We Climb.” What we discovered is the amazing entrepreneurial story behind Gorman’s Aviary Classic Ring from mother-daughter creative entrepreneurs and founders of jewelry brand Of Rare Origin.
Here at Creative Entrepreneurs, we are thrilled to announce the launch of our new Quarterly Events Programme. With our extensive events offering, we wanted to make it easy for you to view a whole season at a time and book your calendar well in advance.
Jessica Barlow got her start in the world of PR & Communications with no budget and no contacts. But with planning and big creative ideas, she was able to gain worldwide press coverage for the Karma food waste startup she then worked for, helping propel it to success. Since then, Jessica herself has gone viral multiple times and started her own business, No Agency Method, which supports startup businesses in getting their PR strategy right, last week we spoke to Jessica about how she made it happen.
Many of the most successful creative businesses are built on a partnership at the top. In celebration of Valentine’s Day, hear from successful partners about what makes them tick, and why they work.
As US Black History Month sheds light on the need for diverse voices in business, we hear from Charlotte Williams, founder of diversity-focused marketing agency SevenSix.
As global director of marketing, Pip led the first-ever global marketing strategy for recruitment firm Robert Walters and went on to lead the EMEA marketing for Vita Coco, taking it from startup to the UK’s leading coconut water brand.
There aren’t many businesses as endlessly creative as Heaps + Stacks, which creates bespoke experiences for brands from Aesop to Nasty Gal and Google – including everything from pink canape trains to aquatic plants and sandcastles.
Our Founder File with ustwo Co-Founder Mills Miller covered everything from creating a ‘fampany,’ to ustwo’s leap of faith in funding multi-award-winning cult game Monument Valley to branching out on his own as a creative startup investor.
Many of us are still dealing with lockdown of some form or another, often putting strain on our businesses and our wellbeing. We’re here to help, with a quick guide to surviving and even thriving during this challenging time.
Founder, content creator and advocate Jodi Muter-Hamilton has a lot to say about ethical fashion, from circular supply chains to paying fairer wages. Here are the highlights of our Zoom Dive with her.
Our DIY guide to personal branding from Lucy Werner, Founder of her own PR and branding agency The Wern, is specifically to serve small creative businesses.
We asked six members of the Creative Entrepreneurs community what great advice they received when starting out. From diversifying revenue streams to saying no, here’s what they came up with.
Poonam Dhuffer, the founder of wellbeing community YSM8, shares her eight top tips for wellbeing in the New Year – from slow mornings to small wins and ‘feeling all the feels’.
A prototype isn’t always an expensively assembled product. It could be as simple a sketch on a napkin, a book title, a short film of a Lego model. But it might just help you to get to the “aha” moment that takes your business to the next level.
Philiy Page is the founder of the mentoring and content network Creative Women International. She shares her ten top tips for getting you and your business primed for success in 2021.
The founder of the pioneering Poke digital agency, and the inventor of the iconic Plumen lightbulb, Nicolas Roope is an icon of the design world, both online and off. In our Founder Files talk, he shared his lessons from 25 years in the industry.
Goals are easy to set, but when we set them wrong they can be a source of frustration and angst. But set your goals just right, and the path towards them become more fun and rewarding. Our tips below will help you become a more motivated and brilliant creative entrepreneur.
Podcasts have become ubiquitous water-cooler conversation starters. But which are the most helpful to the creative entrepreneur? We’ve picked our top ten, covering everything from the products of the future to how to build a startup.
Podcasting is a great way to reach your audience. And with numerous tools and tutorials available, it’s easier than ever to produce and market your own podcast from your own little studio, aka your bedroom. But where to start? Read on for some handy hints…
Micro-businesses, with nine employees or fewer are the backbone of the British economy, accounting for 96% of all businesses. We’ve rounded up 15 of the top tools for creative micro-businesses, helping you with everything from design to legal advice.
Want to know how to use Twitter to connect with journalists, how to pitch like a pro, and the different PR approaches for journalists and influencers? Nicola Snell of PR platform Press Loft has the insider secrets for a successful DIY campaign.
Nigerian-born Winnie Awa had stints at Net-a-Porter, ASOS and LVMH before founding Antidote Street, a beauty brand for anyone with curly, afro or multi-textured hair. Here, she shares her journey from A-Level business student to kickass founder.
Apple’s latest operating system allows users to customise their app icons for the first time. Digital designer Traf was ready and waiting for the September launch, and a single Tweet led to more than 4,000 people buying his minimalist home screen icons.
If there’s one thing an entrepreneur needs more than money when launching and growing their is business, it’s time. We explore the best tips, tricks and tools to reclaim yours, from ‘time-boxing’ to limiting social media and learning the ‘two-minute rule’.
You have your big creative idea, but what next? Creative Entrepreneurs is all about helping you answer that huge question. Read below for our very quick introduction to becoming a creative entrepreneur yourself, and how we can help you on your journey.
