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How to nail advertising on social media

Person holding a hashtag sign against a yellow background

Feeling a bit mystified about social media marketing? Wondering how and when to target whom with what, and where? Relax. Let’s take a calm stroll through the social media whirl and map out a clear path – avoiding the pitfalls and identifying the best routes to success.


A common mistake when advertising on social media is not knowing what your goals are. Don’t start spending money on ads without knowing what results you want back from them. Are you trying to generate sales? Are you promoting a service? Do you want to build relationships with customers? Your answers to these questions will help you decide which social media avenues and activities to pursue and – later on – will help you measure and track your success.