Zoom Dive Recordings | Making money out of funny

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Want to break into the world of comedy, entertainment or media? Our Zoom Dive with Clara Heimerdinger provides a fascinating, behind-the-scenes look at the business of booking, promoting and producing live comedy acts.

Clara is a Corporate Comedy Producer and the founder of Nice ‘n’ Spiky Comedy Club. Nice ‘n’ Spiky was established in 2002, with the production of live comedy gigs in North London, featuring now-famous comedy acts such as Jimmy Carr, Rhod Gilbert and Josie Long (to name a few).

Clara’s business soared during the pandemic with the addition of live, virtual comedy events. Today, you can book Nice ‘n’ Spiky for corporate events, private members’ clubs, charity events, festivals and birthday parties, not just in London, but across the UK and Europe too.

In this Zoom Dive conversation, discover how Clara broke into the comedy industry and what lessons she learned from the BBC during her time there as a production manager.

You’ll also learn how Clara managed to build Nice ‘n’ Spiky around her day job and get insights on spotting new talent and booking the right talent for the right client or venue. There are even tips for promising comedians that want to get more stage time. Check out the session below.

Zoom Dives are inspiring, stimulating discussions between our founder, Carolyn Dailey, and hand-picked business experts in the creative industry. Each session contains insights and tips to help you succeed in your creative business. Fancy catching our next Zoom Dive, live? Check out our Events calendar and sign up for free.