Growth marketing isn’t a fancy marketing method reserved purely for the big guns. It’s about engineering scalable and sustainable business growth using a data-driven, first-principles approach. And it’s a strategy that startups (as well as established businesses) can leverage to achieve ambitious goals.
Daniel Johnson is a marketing and growth expert and the founder of We Scale Startups, a growth marketing agency. He’s right at the top of his game and knows exactly what it takes to make a company successful and achieve the best results.
Daniel has worked with more than 100 early-stage tech startups globally, helping them create ‘growth machines’ to drive predictable, repeatable and scalable growth. He’s also worked with several prestigious organisations, such as Google Launchpad, where he mentored over 50 UK startups, and Cambridge Judge Business School, where he was a guest speaker on growth marketing.
And now, Daniel brings his unique knowledge and expertise to you via our latest members-only Masterclass: Introduction to Growth Marketing.
Masterclass overview
Daniel will teach you how to deeply understand your target audience and implement effective systems to engage (and convert) customers. Over the course of six lessons, you’ll get a whistle-stop exploration of growth marketing fundamentals. Here’s what’s covered:
1. Customer research – the most misunderstood part of digital marketing, you’ll learn how to harness customer research for maximum success.
2. Converting customers – explore how to personalise your proposition for different audiences and get them to convert.
3. Jobs to be Done (JTBD) – discover a simple framework to help you identify and solve your customers’ problems.
4. SMART goals – focus your thoughts and boost your chances of meeting targets by setting goals the right way.
5. Using numbers in marketing – approach marketing like a scientist by learning how to use numbers and quantitative thinking.
6. Performing growth experiments – how to test out growth experiments to see what’s working (and what’s not).
To access this brilliant Masterclass on Introduction to Growth Marketing, you’ll need to be a CE member. Log into your account and click here to go through the video lessons at your own pace.
If you’re not a member yet, discover the perks of our membership programme to see what’s in store for you when you join us.