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How to squeeze every penny out of your paid social advertising 

Smartphone screen showing social media icons

Even if you’re just starting out on your business journey, it’s a good idea to invest in a little paid social media advertising from the get-go, to help drive traffic and start gaining some valuable insights. So here are ten ways to get the most from your budget and make your paid social count…

1. Begin experimentally

Start small to test the water. Spread your ads across different platforms, then once you see where you’re getting good results, focus your budget and strategy there.

2. Reap valuable learnings

When customers start coming your way, take careful note of which media channels are funnelling people to you.

3. Give a red-carpet welcome