Members only

Mistakes to avoid when planning your content

Open planner on a desk

Why learn from your mistakes when you can learn from other people’s (it’s quicker and less messy, right)? So if you’re just starting out and planning your content, here’s a bunch of errors entrepreneurs often make – but you can swerve.

The mistake of producing too much content

You don’t need to cover every channel right away, just because your competitors are. When you start out, it’s better to concentrate on one or two channels. Find out where your audience spends time and where they’ll be most receptive to your message. Focus your attention here and learn from your audience’s response.

The mistake of an imbalanced emphasis