Nothing pulls on the heartstrings and captures the imagination quite like a good story well told. That’s why it’s so important to harness the power of storytelling to build rapport with your audiences. Read on to learn how to tell your story skilfully, to help your business live happily ever after…
Why is storytelling so important?
Did you know, storytelling releases oxytocin, also known as the ‘love hormone’? What greater feeling to be associated with your brand or product?
That would explain why storytelling has the potential to grow your audience and build customer loyalty more than any other communication tool.
Here are some more reasons why storytelling is so key to boosting your brand: