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How to build a successful e-commerce website

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Building a website is easy. Building momentum to get your business off the ground can be trickier. Read on for some secrets to putting the ‘commerce’ into your e-commerce site.

You may have a beautiful e-commerce site – but if no one knows it’s there, it won’t bring you any revenue. You may even have a great marketing campaign that draws people to your beautiful e-commerce site. But unless you have a good product that’s ready to sell, you won’t convert your visitors into customers.

So let’s lay some foundations and put the right building blocks in place, in the right order.