What is innovation? A new solution to an old problem. A radically different approach. A way of unlocking value in a niche where no one else is looking. Read on to discover why you need to keep innovating even when your company is well established…
‘Innovate’ is what creative startups do – it’s in their lifeblood to be pioneering and it’s how they come to exist. It’s important to recognise (but less obvious to see) that innovation is also crucial for growing and scaling companies. All successful businesses were fledgling startups once – and the same vision and values that helped you take flight also hold the key to your sustainability.
Here are four ways to keep the spirit of innovation alive in your business…
1. Disorientate to innovate
While a nimble startup can sprint from concept to execution within days, it can take months for big companies to make changes. So if your business is large and growing and you want to stay agile and innovative, what do you do? The following case study shows how global fashion retailer, Asos, used ‘disruption’ as a tool to support innovation…