Learn the basic ways to finance your business with our new Masterclass

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If you need finance to launch or grow your creative business, there are four main routes to funding you can explore. Our latest Masterclass, delivered by Lloyd Gunton, looks at the most straightforward approaches to business finance in detail, to help you decide which option is right for you. It’s well worth a watch to help you understand (or brush up on) the basics.

Lloyd Gunton is a senior manager at Saffery Champness, a leading UK-based firm of Chartered Accountants. He specialises in helping businesses in the creative industries access tax reliefs – his clients include film and TV companies, visual effects providers and multinational studios.

In this members-only Masterclass on ‘Basic Ways to Finance Your Business’, Lloyd explains the benefits and limitations of the four main sources of finance – that’s bootstrapping, friends and family, crowdfunding and grants. Here’s what you’ll learn:

Masterclass overview

1. Bootstrapping/friends and family – explore the advantages of using your own cash to fund your business versus asking for financial help from people you know.

2. Crowdfunding – consider some different crowdfunding approaches and how to be a crowd-pleaser in terms of what you might give back to investors.

3. Grants – understand how grants can be used as business finance plus some big no-nos you’ll want to avoid with this option.


Our Masterclasses are exclusively available to Creative Entrepreneurs members. Log into your account and start working through ‘Sources of Funding Part 1: Basic Ways to Finance Your Business’ at your own pace.

Not a CE member? Discover how joining our membership programme could help you succeed in your creative business venture.