Reese Witherspoon’s Hello Sunshine partners with World of Women to bring NFTs to screens

Cryptocurrency concept

Actress Reese Witherspoon ventured into the metaverse back in October 2021, when she bought her first non-fungible tokens (NFTs) by female NFT artists. In recent days, she’s taken her support for women creating NFTs a step further – her media company, Hello Sunshine, has just announced a partnership with World of Women (WoW), a women-led NFT collective.

WoW is a prominent player in the NFT space with a collection of 10,000 NFTs created by female artists. The partnership is a natural move, given that Hello Sunshine’s mission is to change the narrative for women through ‘storytelling’. As part of the deal, Hello Sunshine will incorporate the character universe of WoW into entertainment properties like feature films, TV series, live events and stories.

Reese Witherspoon tweet announcing partnership with World of Women

In an article I wrote recently, I explained how NFTs are transforming the ways creatives can monetise their work. This latest industry development further highlights the growing popularity of NFTs and the potential for how they can be bought, sold and used. Now is the time for creatives to capitalise on this rapidly progressing trend!

NFTs are built on blockchain technology – and we know that this is a topic many creatives (and much of the world’s population) aren’t familiar with but are eager to know about. This is why, here at Creative Entrepreneurs, we’re putting a lot of focus and effort into gathering knowledge about NFTs for our community.

Already, we’ve hosted a Zoom Dive event with NFT expert Tim Jarvis, founder of Infinifty (an NFT utility platform for creators). More than 600 people signed up for the session, demonstrating a widespread thirst for NFT knowledge. If you missed it, we’ve published the recording of the event in our Journal – access it here.

We have two more Zoom Dives on NFTs scheduled for 24 March and 21 April. One will explore branding and community building in the world of NFTs, while the other will dive deeper into the burning questions creatives have about NFTs. Places are filling up fast – book here if you want to attend one of these (they’re free!).

Keep an eye out for more articles in our Journal over the coming weeks and months, where we’ll be sharing lots more helpful information and resources about NFTs.

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