Zoom Dive Recordings | Experiential design – the art and science of shaping the customer experience

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Experiential design is all about shaping the customer experience; creating memorable moments and building deeper emotional connections, so people walk away loving your brand.

In this Zoom Dive event, our founder Carolyn Dailey, talks to Ioana Iliesiu, Senior Experiential Architect at YourStudio, about the art and science of shaping the customer experience.

Ioana tells us about her journey from architecture to experiential design before talking about the most important factors for creating engaging and memorable customer experiences. You’ll discover:

  • How to apply experiential design to your own product or service in order to boost engagement and sales.
  • The common misconceptions about experiential design.
  • The key mistakes to avoid when creating a customer experience.
  • Lots of tips and insights about nourishing your creativity and overcoming creative blocks.

Access this one-hour Zoom Dive recording below!



Zoom Dives are exciting, thought-provoking discussions between our founder, Carolyn Dailey, and hand-picked business experts from the creative industry. Each session is packed full of tips, strategies and insights to help you grow your creative business. Zoom Dives are usually held every week (and they’re free to attend). Check out our Events calendar for upcoming sessions and catch the next one live.