International Women’s Day: six women-led initiatives making waves in NFTs and crypto

Ethereum cryptocurrency concept, gold coins

International Women’s Day is all about celebrating the power and potential of women and girls around the world and recognising the ways in which they’re working towards creating gender equality. 

Crypto is one industry where, currently, there is a significant gender gap. According to this CNBC news story, twice as many men than women get involved in cryptocurrency investing.

What better way to mark International Women’s Day then, than to give a shout out to some of the talented female artists and women-led initiatives lighting up the NFT and crypto space? Here are some that have caught our eye below:

1. World of Women (WoW)

WoW started out as a venture between four friends back in July 2021. Now, WoW is a team of nine, dedicated to building an inclusive Web3 through its collection and community. The signature WoW collection is a universe of 10,000 female characters created by NFT artist and co-founder Yam Karkai. The volume of Ethereum traded equates to 59.6K ETH, with the average sale (in the last seven days) reaching 8.83 ETH.

2. Reese Witherspoon/Hello Sunshine

A few female celebrities are now entering the metaverse, Reese Witherspoon among them. She’s long been a champion for women’s voices – in 2016, she founded Hello Sunshine, a media company focused on telling women’s stories. And last October, she dived headfirst into the crypto industry by investing in NFTs created by female artists. Most recently, Hello Sunshine partnered with (WoW) to help bring NFTs to screens.

3. Maliha Abidi

Maliha Abidi is a Pakistani-American NFT artist and author whose work predominantly explores women’s rights and mental health. She’s been featured by the BBC, Glamour Magazine, TRT World, Malala Fund and more. Her NFT collection, Women Rise, includes 10,000 pieces that celebrate women scientists, artists, coders, activists and more.

4. Boss Beauties

Boss Beauties, founded by Lisa Mayer, is a women-led global initiative that empowers women and girls through cutting-edge collaborations. The Boss Beauties 10,000-strong NFT collection became the first to be featured in The New York Stock Exchange. Proceeds from sales go back into supporting the collection and into the company’s mission to help young women design the life they dream of.

5. Krista Kim

Krista Kim is the creator of the Mars House NFT (which sold for over $500,000 in 2021) and the founder of the 2014 Techism art movement. Her work explores the concept of the digital consciousness. She’s been voted one of the Top 30 Most Influential People of the Metaverse (Read and Write Magazine) and has collaborated with Lanvin, Mercedes Benz EQS. and more.

6. Shavonne Wong

With a prominent fashion and advertising photography background, Shavonne Wong turned her hand to digital art and NFTs during the coronavirus pandemic. She creates 3D virtual life-like models and places them in surreal environments. Shavonne was named one of the top young entrepreneurs of the Forbes 30 Under 30 Asia class of 2020. Tokens from her Love is Love collection have sold out, with none other than Idris Elba being a notable collector.


Want to learn more about NFTs and crypto? Check out our Zoom Dive Recording: A beginner’s guide to NFTs. 

We also have two exciting online events on NFTs coming up that you won’t want to miss: 

  • 24 March 2022 – Brand and community building in the world of NFTs
  • 21 April 2022 – Diving deeper into NFTs: what creatives need to know

Check these out in our Events calendar. They’re FREE to attend, but spaces are filling up fast, so book your place today!