Did you miss our game-changing Zoom Dive with PR expert Madalina Grigorie for creative businesses looking to leverage PR to accelerate growth? Don’t worry, we’ve got you covered with the highlights and a recording of the full session!
Madalina is the director of PR consultancy OMG Partners. In this popular session, she demystified the art and science of PR, explaining how it differs from marketing and why it’s an essential tool for growing your business. She also shared practical tips and actionable insights on everything from crafting compelling stories to building relationships with the media to help you elevate your brand.
Here’s what we covered:
- What PR is—and why it matters: how PR drives awareness and builds credibility.
- How to identify what makes ‘news’ and what captures media attention.
- Crafting an annual PR strategy and how to align your PR efforts with your business goals.
- Using PR to reach your audience and how various channels can amplify your message.
- When to hire a PR pro for support.
- The unique challenges and opportunities facing creative businesses today—and how PR can help you navigate them with confidence.
Listen to the recording of our Zoom Dive with Madalina below to benefit from her remarkable expertise and experience managing PR for growing businesses. Also take advantage of this handy PR checklist from Madalina to help you boost your media visibility.
Zoom Dives are insightful one-to-one conversations between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into a vital topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar to book your free place on our next Zoom Dive event.