Our conversational Zoom Dive events bring you the wisdom of creative industry leaders and experts who’ve been there, done that, and want to help you do it too. We record these live sessions and share them in our Journal—here’s what readers have been tuning into this year…
From sharpening your entrepreneurial mindset to building a brand that speaks volumes, these five Zoom Dive Recordings are packed with valuable insights to help you launch, grow and scale your creative business. So, grab a cuppa and start discovering some golden nuggets of information you’ll want to leverage in 2025.
1. How artists can develop an entrepreneurial mindset to sell their work
If you’re an artist trying to turn your creativity into a thriving business, catch up on our inspiring Zoom Dive with John Sewell, CEO of the online art marketplace Cosimo. John explained how to develop an entrepreneurial mindset and shared practical advice on valuing your work and overcoming the fear of failure. He also highlighted the importance of transparency and innovation in the art industry. This is a must-listen for any artist eager to sell their work with confidence and purpose.
2. How to effectively structure your creative business marketing budget
In this Zoom Dive, Anwobo Amihere, co-founder of Bright Skull Media, shared essential advice to help you elevate your business through strategic digital marketing. He covered transitioning from cost-free to paid strategies, structuring a marketing budget, selecting the most impactful channels, and setting realistic goals that align with your business objectives. If you’re ready to amplify your marketing efforts and achieve significant growth in 2025, this is one Zoom Dive recording not to miss.
3. How to develop a strong brand identity for your creative business
Master your brand identity with insights from Anne Bourgeois-Vignon, a seasoned branding and strategy expert. In this engaging session, Anne delved into the essence of a brand, emphasising that it’s more than just logos and visuals—it’s the sum of every interaction with your audience. She offered practical advice on defining your brand’s beliefs, vision, and values, along with actionable tips on involving your team in the branding process and ensuring consistency across all touchpoints.
4. Accelerate your creative business via strategic partnerships
We hosted an invaluable Zoom Dive event with Amber Mundinger, music industry innovator and producer, where she shared how to use strategic partnerships to propel your creative business forward. Amber has extensive experience forming successful collaborations and explained the various types of partnerships—alliances, sponsorships, and joint ventures—you might want to consider. She also offered guidance on identifying the right partners to complement your strengths, initiating partnerships and spotting new opportunities.
5. The secrets to building an exceptional customer experience in 2024
Another popular Zoom Dive was where brand consultant Kerry Knight shared her expertise in delivering a brilliant customer experience and guiding customers from initial attraction to sustained loyalty. She explained how to deliver genuine value, proactively address client needs, and build strong relationships. Kerry also discussed the role of brand ambassadors and provided tips on strengthening and diversifying your brand. This one is essential listening if you’re aiming to forge lasting customer connections.
We’ll be adding some exciting new Zoom Dives to our Events calendar early in 2025, so keep an eye out for those! Before you go, check out our most popular Journal reads of 2024, which include roundups of online magazines creatives love, platforms for showcasing your creative work and invaluable books to guide your business journey.