If you’ve ever shared your creative work online and wondered who—or what—is interacting with it on the other side, this Zoom Dive offered the clarity every modern creator needs. In a world where AI can effortlessly copy, remix or mimic your creative identity, knowing how to protect your ideas, images and voice has become a core creative skill.
To unpack this rapidly evolving landscape, we sat down with Elusio Zafar, founder of Creation Rights and UK-based innovator building new infrastructure to safeguard creative content and name–image–likeness in the age of generative AI. With a background spanning legal training, data authentication and patented technology, Elusio brings a rare mix of technical clarity and creator empathy.
We explored what really happens when your work moves across the internet, how AI systems interact with it, and the practical, doable steps you can take from ‘Day Zero’ to protect your ideas, images, voice and workflow.
This high-impact session covered:
- How creative work behaves as data — exploring how AI can copy, learn from and transform both your content and your likeness.
- Understanding the two layers of creator protection — separating copyright for your work from emerging name–image–likeness (NIL) rights for you.
- Navigating UK/EU vs US copyright systems — outlining why jurisdiction matters when most major AI companies are based in the US.
- Using dynamic metadata as a living rights register — tracking authorship, permissions and downstream usage across platforms.
- Recognising the limits of watermarking tools — understanding why technical defences alone can’t replace legal safeguards.
- Licensing and monetising creative work in the AI era — ensuring provenance, royalties and identity‑based revenue are properly captured.
- Protecting your work from Day Zero — learning why early rights management is essential for every creator.
- Learning from the Anthropic settlement — understanding how a landmark case set a precedent for compensation around AI training.
- Spotting signs of AI scraping — knowing what to look for and when formal disclosure may be required.
- Prioritising what to protect first — from creative workflow to visual identity to brand assets
Listen to the recording below
Connect with Elusio
Want to explore more of Elusio’s work and the mission behind Creation Rights? Follow these links to learn more.
*Creation Rights is the first media and entertainment company ever selected for Lloyd’s Lab.
Exclusive for the Creative Entrepreneurs’ community:
We’re thrilled to share that Elusio is offering the Creative Entrepreneurs community free Name, Image, Likeness Property (NILP) registrations throughout 2026. Simply use the promo code CRCENILP2026 and drop the team a message at team@creationrights.com to register your interest.
Zoom Dives are high-impact one-to-one discussions between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into an important topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar for our upcoming Zoom Dives and book your free place.
Before you go, is your relationship with business fuelling your creative potential? Discover The Creative Entrepreneur: your guide to building a successful creative business, with expert insights from ten creative industry titans.