Pricing: the word that makes many creative entrepreneurs break into a cold sweat. In this Zoom Dive, chartered accountant and behavioural finance expert Krystle McGilvery dismantled the myths and fears around setting rates—and showed us how to price with confidence, clarity, and zero apology.
Krystle’s credentials speak for themselves: founder of NeuroFinance OS, LinkedIn Top Voice, invited to Parliament for financial insight, and trusted by brands like ITV and The Guardian. But what makes her advice so compelling? She’s a creative herself, and knows the emotional tangle between money and self-worth. Her mission: to help creatives and founders feel confident with their finances and decisions, without sacrificing their sanity or their art.
This session was a deep dive into the psychology and strategy of pricing. Krystle shared practical frameworks, mindset shifts, and negotiation tips that will change the way you think about charging for your work. Whether you’re a freelancer, studio owner, or scaling creative business, this conversation will help you stop second-guessing and start pricing like a pro.
Listen to the recording and discover:
- Why confidence—not just numbers—can make or break your pricing success.
- How to reverse-engineer your income goals to set sustainable rates.
- The pros and cons of common pricing models (hourly, project-based, cost-plus) and why project-based wins.
- How to tackle pricing fears and avoid sounding desperate when promoting your services.
- Negotiation strategies that work—including the power of the pause.
- Why understanding your client’s problems is the ultimate sales tool.
- Tips for attracting high-value clients and positioning yourself as premium.
- How neurodivergent entrepreneurs can simplify financial systems and thrive.
- Smart ways to future-proof your pricing in an AI-driven world.
Connect with Krystle
You can find Krystle on LinkedIn and Instagram, where she shares insights and resources on financial confidence, self-advocacy, and personal branding.
Join the NeuroFinance OS community for resources and events that support creatives, neurodivergent individuals, and first-generation wealth builders in fostering financial resilience. Resources include tools such as ‘How to Price’, ‘A Guide to Negotiating’, and ‘How to Articulate Your Wealth’.
Would you like to work with Krystle one-on-one? She offers coaching and business support in the form of PT Finance Director advice.
If you have children, stay connected, as she is currently writing a book with an HNWI financial adviser – launching in 2026.
Zoom Dives are high-impact one-to-one discussions between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into an important topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar for our upcoming Zoom Dives and book your free place.
Before you go, is your relationship with business fuelling your creative potential? Discover The Creative Entrepreneur: your guide to building a successful creative business, with expert insights from ten creative industry titans.