A well-crafted PR strategy involves telling compelling stories about your creative business and driving the narrative to make your business memorable for all the right reasons. Once you’ve got the fundamentals of PR in place, a key step is to engage with stakeholders and build meaningful relationships with them. PR expert Madalina Grigorie explained in our recent Zoom Dive.
Madalina is the director of PR consultancy OMG Partners. Following Madalina’s Zoom Dive with us on ‘How to unlock the potential of PR for your creative business’, she kindly agreed to return and share her knowledge and expertise on why connection is at the heart of PR. If you missed this Zoom Dive live, don’t worry— we recorded it, so you can catch up at your leisure.
Listen to discover:
- The power of connection for PR.
- What earned media is and why it’s vital in helping you build credibility.
- How to effectively communicate your value proposition to your target audience and stand out from the crowd.
- How to determine the best mix of PR channels for your needs.
- The new PR channels and platforms to have on your radar.
- What you need to know about using ChatGPT to assist with PR.
- When to bring in external PR support.
Listen to the recording of our Zoom Dive with Madalina below to benefit from her remarkable expertise in helping creative businesses enhance their brand visibility and reputation through PR.
Zoom Dives are insightful one-to-one conversations between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into a vital topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar to book your free place on our next Zoom Dive event.
Before you go, is your relationship with business fuelling your creative potential? Discover The Creative Entrepreneur: your guide to building a successful creative business, with expert insights from ten creative industry titans.