Most email newsletters get ignored. But what if yours didn’t?
In this high-impact Zoom Dive, Alexandra Fearon—founder of customer journey consultancy Maybe Later—shared how creative entrepreneurs can transform their email marketing from forgettable to unmissable. The session was a deep dive into the strategy, storytelling, and segmentation that make newsletters not just readable, but revenue-generating.
Alex’s approach is refreshingly human. With a background in helping purpose-driven businesses untangle messy marketing and map clear customer journeys, she’s all about making email feel like a conversation—not a sales pitch. Whether you’re a seasoned sender or still staring at a blank Mailchimp draft, this session will help you rethink your email strategy from the ground up.
Listen to the recording and discover:
- How to shift your mindset from ‘sending emails’ to building a meaningful customer journey.
- The storytelling techniques that make newsletters feel personal, relevant, and worth reading.
- Ways to make your emails more mobile-friendly and accessible—without sacrificing style.
- What today’s most useful email metrics reveal about audience engagement and conversion.
- How to use segmentation to speak directly to different audience needs and behaviours.
- Practical tweaks and experiments to help you improve your next send.
Zoom Dives are high-impact one-to-one discussions between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into an important topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar for our upcoming Zoom Dives and book your free place.
Before you go, is your relationship with business fuelling your creative potential? Discover The Creative Entrepreneur: your guide to building a successful creative business, with expert insights from ten creative industry titans.