Many creative entrepreneurs start out doing their own marketing, focusing on activities that cost time rather than money. At what point should you create a marketing budget so you can really ramp up your efforts to grow your creative business?
In our October Zoom Dive, we spoke to Anwobo Amihere, co-founder of Bright Skull Media. Anwobo is an expert in paid media marketing— he’s worked in agencies for ten years and taught teams within Google on this very topic.
He explained why investing in marketing is essential for creative business owners, what to consider when structuring your marketing budget and how to get the best results from your campaigns.
Don’t worry if you missed this session! We recorded it so you can catch up in your own time…
Tune in below to hear:
- Why investing in marketing is essential for creative entrepreneurs.
- When you should shift from ‘no-cost’ activity to paid marketing.
- How much to allocate to your marketing budget.
- How to choose the best marketing channels for maximum ROI.
- Why you should consider bringing a marketing expert on board, especially for online advertising.
- How to structure your marketing budget and align it with your business objectives.
- The importance of realistic marketing goals.
- How to use KPIs to monitor marketing performance.
Zoom Dives are insightful one-to-one conversations between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into an important topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar to book your free place on our next Zoom Dive event.