Zoom Dive Recordings | Brand positioning: how to make your creative business stand out

Colourful umbrella standing out among a sea of black umbrellas

Brand positioning is about clearly defining what your brand stands for, how it differs from the competition, and the unique value you can bring to your customers. Getting this strategy right can increase sales, boost brand recognition, foster customer loyalty, and give your creative business a competitive edge.

We gleaned valuable insights on brand positioning from multidisciplinary designer and strategist Alex Yardley during our recent Zoom Dive event. Alex has a proven track record of developing standout creative brands and shared tons of tips during our session to help creative entrepreneurs capture the attention of their audience and forge lasting success.

Did you miss this live session? Don’t worry, we recorded it so you can listen in your own time.

Tune in to hear:

  • What is brand positioning and why is it important?
  • How brand positioning strategies differ across the creative industries.
  • Where to start in placing your brand at the front and centre of your audience’s mind.
  • Current trends and customer expectations to be aware of.
  • The importance of reviewing your brand position regularly.
  • Real-life case studies on creative businesses that have mastered brand positioning.

 

 

Alex’s list of helpful brand positioning resources

Case studies

Educational content

Images/ fonts/ mockups

Interesting studios

Zoom Dives are insightful one-to-one conversations between our founder, Carolyn Dailey, and experts and founders from the creative industries. Each session delves into a vital topic creative entrepreneurs need to know about to build, grow and scale their creative businesses. Browse our Events calendar to book your free place on our next Zoom Dive event.