It’s one thing to tempt customers to your door – and another to make them want to spend their time (and money) with you. Here we explore the basics of creating an e-commerce site that turns your visitors into customers.
Step 1: picking a platform
Rather than build a system from scratch (complicated and costly), startup businesses tend to use a ready-to-go e-commerce platform. This lets you set up an online store and immediately start trading: selling your products, taking payments and handling shipping. To help you pick the best platform for your business, here are some pros and cons of popular e-commerce sites…