McKinsey&Company, and Business of Fashion Published “The State of Fashion 2019”

November 30, 2018

The State of Fashion 2019 marks the third year of an ongoing partnership between The Business of Fashion and McKinsey & Company, bringing analytical rigour and evidence to better understand the rapidly changing global fashion industry and providing an authoritative point of view on the state of fashion in the year to come. Once again, our team of global experts has conducted fresh research and analysis to bring clarity and precision to a fragmented and complex landscape of countries, companies, categories and segments.

Our research establishes a common understanding of the forces at work in fashion; sets out how well the industry is performing; and identifies where the top priorities, both business and creative are for 2019. Once again, we combine BoF’s insider knowledge with McKinsey’s global expertise and analytical rigour, and then survey more than 270 global fashion executives and interview many of the industry’s thought leaders and pioneers.

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