‘A strong brand will get you through a crisis’: Meet the Mentors with Cobra beer’s founderMarch 11, 2018
Lord Karan Bilimoria, the founder of Cobra beer, shares his tips for success in the final episode in our podcast series for budding entrepreneurs.
In a one-on-one mentoring session he advises Alex Froom and Daniel Chick, the founders of tech startup Zipabout, on how to grow their business.
Bilimoria talks about times when he came close to losing his business and says that having a strong brand, sticking to your values and having the support of your team and family are crucial to survival. “You get crises coming out of the blue,” Bilimoria says. “If you play with a straight bat you will get through.”