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Marketing and promoting

PR (Public Relations)

You can target potential customers via third parties who think their own audiences would like to hear about you. Because PR is editorial content that’s not paid for, it is perceived as independent, so people tend to ‘believe it’ more than salesy advertising.

What startups should do differently when It comes to PR

Entrepreneur

PR toolkit for start up businesses

Startup Loans

What is PR and why does your small business need it?

The Telegraph

How to write a press release that journalists won’t ignore

Shopify

How to build a modern PR plan that works with your marketing

CoSchedule

Media kit for PDF and PowerPoint

Hubspot

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