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Marketing and promoting

Advertising

Paying third-party media to let you advertise to their audiences gives you lots of control over choosing who you want to reach, exactly what you want to say to them and precisely when you want to say it. But it comes at a price, so you need to understand how to determine when it’s worth it.

Getting started with Facebook advertising

Facebook

The beginners guide to Google Ads

Digital Marketing Institute

How to leverage YouTube advertising for your direct response campaign

Hubspot

Google AdWords made simple: a step-by-step guide

Neil Patel

How to select the right ad objective for your business

Facebook

A small business guide to advertising on Instagram

Social Media Today

The ultimate event advertising plan for busy event creators

Eventbrite

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