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Customer acquisition

Creating a great product isn’t always enough to make customers queue around the block to buy it. Getting those first sales can take lots of strategic work. Here are some savvy secrets to start you off.

How to choose email marketing software

Zapier

How to calculate customer lifetime value

Hubspot

Customer acquisition: How to (profitably) gain new customers for your business

Shopify

The persuasive power of testimonials (and how to unlock them for your business)

Shopify

The ultimate guide to creating a sales process

Hubspot

CRM for Excel and Google Sheets

Hubspot

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