Running a creative business comes with a lot of questions — and thankfully, our Zoom Dive events come with the answers.
Each session allows you to glean insights from a creative industry expert who’s been there, tried that and can help you skip the guesswork. No surprise then that the recordings of our Zoom Dives feature among our most visited pages in the Journal.
Here are the Zoom Dives that resonated most this year:
1. How to unlock the potential of PR for your creative business
Madalina Grigorie, director of PR consultancy OMG Partners, demystified the art and science of PR, explaining why it matters and how it drives awareness and builds credibility. She shared practical tips on crafting an annual PR strategy, plus the unique opportunities and hurdles creative businesses face — and how smart PR helps you navigate them.
2. Camera‑shy to confident: present your creative business on‑screen
Want to create great video content but suddenly forget how to be human the moment the camera turns on?
Mariana Lucia Marquez, communication coach and founder of Metaspeech, delivered mindset shifts, body‑language tactics and simple techniques for finding your authentic voice. She also covered how to structure your message without sounding like you’re reading a teleprompter — and shared tips for managing distractions, especially if you have ADHD.
3. Blueprint for success: why bigger isn’t always better
Is scaling up the only real path to success? Not necessarily. Business consultant and cultural strategist Yemisi Mokolo revealed why “better” often beats “bigger.” Learn how to design a business model that actually supports your goals, and how the right systems help you delegate smartly, spot issues early and seize opportunities. She also offered strategies to avoid marketing burnout using a sprint‑based approach tailored to your audience.
4. How to find the right mentor for your creative business
A great mentor is part guide, part compass and part cheerleader — the kind who tells you the truth you need, not just the truth you want. Andreea Magdalina, founder of She Said, shared how to find a mentor who can both challenge and support you, the different forms mentorship can take, and how to set up the relationship for success. She also explained why some mentorships break down — and how to keep yours on track.
5. PR playbook for creative businesses: getting the most from your PR strategy
Madalina Grigorie returned to dive deeper into the power of connection in PR. She unpacked how to articulate your USP in a way that resonates with your audience, plus how to choose the right mix of PR channels. She also touched on using tools like ChatGPT and other AI platforms to support (not replace) your PR efforts.
6. Pricing with confidence: how to charge what you’re worth
Does talking about pricing make you feel like breaking out into a cold sweat? Chartered accountant and behavioural finance expert Krystle McGilvery broke down the anxieties around setting your rates and showed how to price with clarity — and confidence. Learn how to reverse‑engineer your income goals, set sustainable rates and quote without sounding uncertain or apologetic.
On-demand creative business insights
Revisit these sessions whenever you need them — whether it’s a refresher on sharpening your PR strategy, a confidence boost before stepping in front of the camera, or a reminder that “bigger” isn’t the only definition of success. Each recording is packed with practical guidance you can return to as your creative business evolves.
And if you’re looking for even creative business inspiration and advice, our Journal is full of guidance to support you. Browse all articles.