Even if you’re just starting out on your business journey, it’s a good idea to invest in a little paid social media advertising from the get-go, to help drive traffic and start gaining some valuable insights. So here are ten ways to get the most from your budget and make your paid social count…
1. Begin experimentally
Start small to test the water. Spread your ads across different platforms, then once you see where you’re getting good results, focus your budget and strategy there.
2. Reap valuable learnings
When customers start coming your way, take careful note of which media channels are funnelling people to you.
3. Give a red-carpet welcome
Make your website and landing pages as strong as possible, so when customers arrive, they want to stay (increasing your conversion rate).
4. Get feedback (it’s gold dust)
Ask people in your target demographic what they think of your product or service. Find out what they like about it. What resonates with them? What appeals to them?
5. Grow your customer base
People are more likely to trust your product if they see you have lots of followers. To build your organic following, why not Tweet people and invite them to test your product for free?
6. Love your audience up
Spend time with your customers. Talk to them one-to-one. They’ll appreciate the founder taking the time to engage with them.
7. Check that they love you
Net Promoter Score (NPS) measures the loyalty of your customers. Aim for the best score by making your audience as happy as possible.
8. Really sell your product
Get clear about why people need and want your product – and convey this in your advertising campaigns.
9. Track your success
Tracking is the most important thing when it comes to advertising, as it enables you to measure the performance of your campaigns.
10. Be pithy and punchy
Resist the temptation to use too much text in your campaign images. Facebook won’t post your ad if over 20% of your image is text. Campaigns with less text are more effective.
The above article was inspired by one of our Zoom Dives with growth marketing expert, Hannah Parvaz, Head of Growth at Curio.
A Zoom Dive is a deep-delving discussion between our founder, Carolyn Dailey and a handpicked business expert from the creative world. Fancy catching our next Zoom Dive, live? See our Events calendar and sign up for free. Want to learn more about social media marketing? Feel free to plunder our Knowledge bank.