In the wake of the Coronavirus outbreak, businesses of all sizes from all sectors are having to adapt the way they connect to and communicate with their audiences. For the creative sector in particular, being able to connect visually with customers, clients and stakeholders in an authentic way is essential.

Instagram Stories has quickly emerged as a simple, user-friendly way to reach out to audiences. Its real-time nature helps humanise your brand while reassuring your audience that you're still active.

Read the Instagram Stories COVID-19 Playbook, put together by Facebook, below, for some helpful tips on how best to use Stories to engage your audience during this challenging time.