Start-Up Essentials: Marketing Basics | 3-Part Series | In Partnership with the Design Museum

Creative Entrepreneurs

Design Museum

April 24, 2018
18:30 - 20:00
£90/£75 for Members

This 3-part course runs over three Tuesday nights: 24 April, 1 May and 8 May 2018.

Led by Creative Entrepreneurs, this is the third in the ‘Start-Up Essentials’ series. It will dig deep into the key elements of marketing. Through seminar discussions and hands-on activities, participants will gain the skills and knowledge they need to begin to turn their creative ideas into business reality.

Whether you have already started a creative business, have an idea for a new one or just want to learn more, we welcome you to join this course.

Session One: Your Brand

• Overview: What is a brand?

• Defining your brand’s DNA

• Developing your brand’s positioning

• Building a brand tone of voice and key messaging

• Developing a brand look and feel

• Creating a brand customer experience

Session Two: Communications & PR

• Overview: What is communications and why is it crucial to marketing your startup?

• Engaging journalists and influencers

• How to write a press release

• Introduction to content marketing

• Crisis management

Session Three: Social Media

• Overview: What is social media marketing?

• Introduction to marketing on Facebook, Twitter, Instagram, Pinterest, and Snapchat

• Introduction to video content marketing

• Building paid social ad campaigns

• Measuring and monitoring your social media presence; key metrics, monitoring tools and approaches to reporting

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