Developing a brand identity goes way beyond designing a logo and choosing colours and typography. It involves every interaction your business makes with its target audience. Join us for this unmissable Zoom Dive with branding and strategy expert Anne Bourgeois-Vignon, who has been instrumental in shaping countless cultural brands. You’ll learn what it means to build a strong brand, how to get brand creation right – and how brand-building is an ongoing process.

Got a brilliant creative idea but need the know-how to turn it into a thriving business? Don’t miss our Zoom Dive with Alison Grade, an expert on transforming creative concepts into business reality. You’ll learn how to fine-tune your idea, monetise it and set the direction for growth. Plus, get tips on understanding your value, finding clients or customers and being open to new opportunities that come your way.

Email is a highly effective marketing channel, especially if you create brilliant content your audience will find interesting to read. Join us for this Zoom Dive where email marketing expert Alex Fearon will explain why creative businesses should tap into the power of email and treat their subscriber list as an asset. Join us to discover what happens behind the scenes when you hit ‘send’, how the get the most value from your email campaigns and why you should use tools such as automation and integration.

Google Analytics is a valuable insights tool that’ll help you understand your website visitors’ browsing behaviour. In this Zoom Dive with marketing and technology professional, Dimitris Zotos, you’ll learn how to get the best out of Google Analytics – including which metrics and reports are the most important to keep an eye on, how to read the data presented and how to use this data to grow your creative business. You’ll also discover some further resources that’ll help transform you into a Google Analytics pro.

You might think goal setting is all hype – plain bureaucracy, a block on flexibility or just not that relevant for creative businesses. Anna Kowalska joins us in this Zoom Dive session to prove otherwise. You’ll discover why setting goals is essential if you want to pave your way to real, tangible success. Expect to hear what goals can do for your business, an introduction to the OKR goal-setting framework and plenty of practical tips to help you set ambitious yet meaningful objectives.

Starting a podcast is a brilliant way to grow your creative business – it acts as a valuable promotional tool, helping you extend your reach, be more visible and build authority in your niche. In this Zoom Dive, we’re talking to podcast expert, David Pérez, about how to start a successful podcast, including what equipment is required, the tasks that need doing (aside from creating content) and how to understand your target audience. You’ll also discover how to monetise your podcast and avoid the most common pitfalls of podcasting.

Financial acumen isn’t something you’re born with, but it’s a necessity when you’re building and running a creative business. Luckily, good money management isn’t about maths ability. It’s about understanding basic financial and accounting principles and recognising the role your mind plays when making economic decisions. Join our Zoom Dive with Krystle McGilvery for a fascinating conversation about connecting money to the mind and the key accounting concepts you must get right for business growth.

NFTs (non-fungible tokens) are being hailed as the next big thing – the digital answer to owning collectables. But what exactly are they? And why do you, as a creative entrepreneur, need to know about them? We’ll be talking with Tim Jarvis,co-founder of Fabrik, to learn about NFTs: what they are, how they work, and how you can get involved in the NFT space and leverage them to your advantage.

Every successful creative business needs an effective team. Yet, finding and landing the right talent to help your business grow can be frustrating, overwhelming and fraught with complexities. If you’ve already founded your business and are now looking to hire key team members (e.g. head of marketing), this Zoom Dive session with Maria Hvorostovsky (founder of HVO Search) is for you. You’ll discover how to hire the right people first time, the most common hiring mistakes to avoid, and much more.

Egbe is on a mission to disrupt the legal space and bring it into the 21st-century. She is a lawyer and the founder of Manton Legal, a legal consultancy that offers simplified, affordable legal guidance to entrepreneurs and SMEs. In this session, Egbe will help demystify basic contracts, nondisclosure agreements, and how to negotiate deals that work for your own business. This is a crucially important session for any entrepreneur who is starting to work with other businesses big or small to deliver projects, products, and services.

Marine Tanguy managed her first gallery at age 21 and opened her first art gallery in Los Angeles at age 23. After seeing the restrictiveness of the traditional gallery model, Marine launched MTArt Agency in 2015. MTArt is the first talent agency for visual artists worldwide widely recognized as the go-to agency for what’s new and up and coming in the art world. Learn how she did it, in this week’s Zoom Dive.

In the first of our Summer Series, we speak to the founder of social enterprise Art Clubbers Ajay Paibal. Ajay spotted a gap in the market for a business that could support young people from minority groups and disadvantaged social backgrounds in making a career in the creative industries. Since then, Ajay and his team have worked directly with policymakers and councils to produce programs that bring about real change to the lives of those that participate. In this session, we will hear more about the vision for Art Clubbers and the highs and lows of building this value-driven business.

We talk to Kevin Osborne, Founder and CEO of MeWe360, a new type of business incubator and venture fund for the creative industries. MeWe360 works with untapped talent, especially from Black and Asian communities, who have traditionally found it difficult to access high-quality development and investment opportunities.  Join us for what will be a fascinating evening of insights covering diversity, equality, equity, and investment.

Inclusive design is a method that shifts our creative focus from product to process and one that embraces diversity from end-to-end. In this enlightening talk from designer Jessica Ryan-Ndegwa, we hear about how her personal journey has shaped how she approaches design, and how these processes are now informing other creatives and makers on a macro level.

As the founder of experience design studio Heaps + Stacks, Keziah Wildsmith masterminds installations, workshops and masterclasses for brands from Jo Malone to Facebook. She shares her experiences in this hour-long dive, from building her brand to using freelancers and learning the fine art of pitching.

Do you want to work in sustainable fashion, or simply care about what you wear? Jodi Muter-Hamilton, founder of sustainability consultancy and editorial platform Black Neon Digital, explains the ins and outs of the business in this hour-long dive – from starting your own brand to raising consumer awareness.

Lucy Werner, founder of creative agency The Wern and author of Hype Yourself, shares her startup-friendly tips on getting the word out fast, from PR hacks to ‘newsjacking’ and building hype on social media. For an even deeper dive, she is also the co-host of a Masterclass on the same subject.

Albert Azis-Clauson, the CEO and co-founder of freelancer platform UnderPinned, shares his top tips for success in this free one-hour lesson – from how to create a virtual office to building your network and finding your dream role. A must for anyone navigating the tricky world of freelancing.

Digital marketing expert Kim Darragon connects with us for a free, one-hour dive into the innovative marketing strategies that creative businesses have turned to – and prospered with – over the past chaotic year. A great session for anyone looking to futureproof against challenges lying ahead.

Patreon’s very own Gee Linford-Grayson joins us for a free, online Q&A on the powerful creator platform. Hear inspiring stories of how creators are using fan subscriptions to fund their work, and take away some ideas of how to monetise your creations.

This three-part virtual course – in partnership with The Design Museum – uncovers the marketing basics needed to turn creative ideas into successful businesses. You’ll learn how to define your brand, grow with social media, and handle PR and communications. Essential for any startup!

Dial in to our live Zoom call with leadership expert Gillian Davis, as we examine what it takes to inspire and support others. Learn how to identify your leadership style, and how your approach can impact your team and culture. It promises to be a fascinating hour for any current or aspiring leader.

A free, one-hour virtual chat with record label owner and marketing specialist Gilbert Johnson, as he shares his top tips on creatively getting your music noticed with DIY techniques. Fresh, relevant and timely ideas await.

In this live Zoom Dive session, cultural consultant Amy Daroukakis shares her secrets from her career uncovering opportunities for major brands such as LVMH, Unilever and Target. It’s a must-watch for anyone intrigued by how they can use cultural insights to get a jump on the competition – and create products and services that are in the right place, at the right time.

In this free, one-hour Zoom Dive, creative strategist Fiona O’Brian reveals her insights into building memorable brands through graphic and copy-based creative direction, drawing on her experience in the advertising industry, as well as co-founding her own successful coffee roastery, Girls Who Grind.

Erica Wolfe-Murray on building a resilient business and leveraging your creative assets to differentiate revenue streams.

In this chapter of our Zoom Dives event series, growth expert Daniel Johnson shares his expertise on using SEO/SEM to scale your business.

Head of Growth at Curio, Hannah Parvaz shares her knowledge on growing your audience and business through paid advertising on different social media platforms.

A comprehensive overview of the investment landscape after the covid outbreak and how to approach fundraising with Carmen Alfonso Rico, Partner at Samaipata VC.

Isabella Ghassemi-Smith, Ecosystem Manager at SeedLegals, set the record straight on the legal admin necessary to fundraising.

A three-part course in collaboration with the Design Museum, that will arm you with the range of skills that will bring your vision into life.

Jes Bailey, founder of Crowdfund 360, guides us through the steps of setting up and running a successful crowdfunding campaign for your creative business.

Founder and Director of PressLoft, Nicola Snell walks us through some easy PR tips that everyone can master to generate press coverage for your products.

Stephanie Melodia, founder of startup marketing agency BLOOM, discusses how to leverage the different marketing channels available to build brand awareness for your business.

Storytelling mastermind Kim Willis shares her knowledge on how to tell the story of your business through engaging content.

Mind The Ad co- founder, Sila Nur Isik discusses how to use creative technologies and create a winning digital marketing strategy to promote your business.