Journal

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Gold theatre masks with red curtain background.

Five unforgettable moments from the 2024 Olivier Awards

Tom Francis’s intense and precision-timed performance of Sunset Boulevard, Hannah Waddingham’s spellbinding vocals and Amy Trigg making history – these are just a few of our favourite moments from the 2024 Olivier Awards. Read more.

  • Special feature
  • Useful resources
AI concept - ChatGPT

How-To Guide | Using ChatGPT to fuel your creativity

The use of Generative AI has exploded in the last year with one-third of companies now using this emerging technology for various business functions. Learn the art of prompt engineering to leverage ChatGPT for enhanced creativity, innovation and problem-solving.

  • How-to guides
Last red jigsaw piece to complete a white puzzle. Strategic partnership concept.

Zoom Dive Recordings | Accelerate your creative business via strategic partnerships

Being a creative entrepreneur doesn’t mean you need to go it alone. A strategic partnership will help you access new customers, build better brand awareness, and bring unique expertise to your business, giving you a competitive advantage. Music industry collaborator Amber Mundinger explains.

  • Events
comic book

Six podcast picks for animators and animation fans 

Looking to break into the animation industry? Or maybe you’re already a successful animator and want insights and inspiration to enhance your work. We’ve got you covered with this list of animation podcasts that’ll educate, entertain, and inspire you.

  • Useful resources

Event of the Month

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Laptop with colourful icons on screen.

How to develop a strong brand identity for your creative business

Zoom

Developing a brand identity goes way beyond designing a logo and choosing colours and typography. It involves every interaction your business makes with its target audience. Join us for this unmissable Zoom Dive with branding and strategy expert Anne Bourgeois-Vignon, who has been instrumental in shaping countless cultural brands. You’ll learn what it means to build a strong brand, how to get brand creation right – and how brand-building is an ongoing process.

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Masterclass of the Month

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Organic Social Media

If you think social media is a mystifying maze, here’s your guide. No one knows their way around this vibrant digital landscape quite like Kassy Cho, whose passion is palpable as she imparts gems from her expansive experience and generously shares secrets and tips.

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More Masterclasses

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  • Business fundamentals

Legal Basics for Creative Business

With early-stage enterprises, most disputes and legal tangles arise because some simple actions and precautions weren’t taken from the get-go. So this Masterclass is all about helping you start off right – to stop things going wrong later.

  • Advanced
  • Beginner
  • Intermediate
  • Business fundamentals
  • ,
  • Products, brands and marketing

Personal Branding

Take a deep dive into the world of personal branding – from defining your own brand to fully understanding who your audience is, and how you can reach them.

  • Advanced
  • Beginner
  • Intermediate
  • Business fundamentals
  • ,
  • Products, brands and marketing

Marketing Fundamentals

This no mumbo jumbo Masterclass seeks to demystify marketing and reveal valuable insights for building a brilliant brand. Learn secrets to winning new customers and creating successful campaigns.

  • Advanced
  • Beginner
  • Intermediate

Recommended Benefits

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Praline Design Agency

Get a free 30min consultation with a senior brand strategist/designer

Farillio Business Support

Get 3 months of free access to this groundbreaking business tools and advice platform, and 15% off an ongoing subscription

FoundersCard

Get one year for free, giving access to over 500 truly amazing benefits from premier travel, lifestyle, and business brands

Tide Banking

Get £45 cash back when you open a free Tide business account

Founder File of the Season

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Tried and tested routes to a financially strong creative business

From self-financing to getting investors to back your idea – seven founders explain how they secured funding to grow their businesses and achieve phenomenal success.

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