Being a creative entrepreneur doesn’t mean you need to go it alone. A strategic partnership will help you expand your reach and add value to your creative business in areas where you need expert knowledge or skills.
Music industry innovator and producer Amber Mundinger has spent much of her career forming highly successful collaborations and partnerships. She’s also the Creative Producer for Artists Den Entertainment and has worked with big-name artists like Shawn Mendes, Ellie Goulding and Charli XCX.
In this Zoom Dive event, Amber shared many insights and tips about the benefits of strategic partnerships and how to set them up. If you’re a creative entrepreneur who wants to expand your horizons, catch up on the recording of this event below.
Listen and learn:
- About different types of strategic partnerships, such as alliances, sponsorships and joint ventures (and what each involves).
- How to find the right partnership that complements your strengths and provides value in areas you need it most.
- The dos and don’ts for striking up a strategic partnership with other creative entrepreneurs.
- How to identify new opportunities for your creative business.
- All about Amber’s fascinating music industry career and the opportunities she’s leveraged along the way.
Bonus resources:
Amber also recommended some valuable podcasts and sponsorship resources to help you develop a mutually beneficial strategic partnership.
Podcasts:
- How I Built This – by Guy Raz.
- Broken Record – (music-focused) with Justin Richmond, Rick Rubin, Malcolm Gladwell and Bruce Headlam.
- Smartless – with Jason Bateman, Sean Hayes and Will Arnett.
- The Tim Ferris Show – by Tim Ferriss, best known for The 4-Hour Workweek.
- We Can Do Hard Things – with Glennon Doyle.
Sponsorship/partnership resources:
- IEG – sponsorship.com
- Northwestern Kellogg – sponsorship resources
Zoom Dives are fascinating and insightful conversations between our founder, Carolyn Dailey, and creative industry experts and founders. Each virtual event explores essential topics creative entrepreneurs need to know about to build and grow their creative businesses. Browse our Events calendar to register for upcoming Zoom Dives (they’re free).