These Female Entrepreneurs Created a Fake Male Co-Founder to Work Around SexismSeptember 09, 2017
Their experience shows how despite an intensified focus on issues of sexism in the tech industry, there is still a long way to go.
From the scandals involving gender bias at Uber and Google and the resignations of two prominent investors as a result of accusations of sexual harassment, the last few months have seen an intense focus about how issues of workplace sexism and discrimination are addressed, especially in Silicon Valley.
The sexism at play in the tech industry can manifest in a number of ways. It doesn’t have to lead to the downfall of a big name CEO such as Travis Kalanick to be a pernicious force. But there are just as many ways that female founders are fighting back.
Last year, two Los Angeles artists, Penelope Gazin and Kate Dwyer, started a company called Witchsy, an online marketplace for art with an odd, unconventional sensibility. The pair bootstrapped the venture and brought in $200,000 in sales, with 80 percent of the transactions going back to the creator of the item that was purchased. But they found themselves running into the same roadblock over and over again.