• The Questions a Savvy Angel Investor is Likely to Ask Before Handing Over Cash

    June 18, 2017
    • The Questions a Savvy Angel Investor is Likely to Ask Before Handing Over Cash

    Business angel Matthew Cushen spells out what start-up investors will ask to fully gauge your consumer insight, the target market and what you're selling.

    When launching a product or service, a canny entrepreneur will always have a good sense of how their target consumer will react.

    You’d have some insight into their lives, run some experiments to gauge a reaction to their proposition, and gradually ramp up their roll-out while responding to the customer’s behaviour and questions. Progressively making the offer better and better based on the customers’ feedback.

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