The Questions a Savvy Angel Investor is Likely to Ask Before Handing Over CashJune 18, 2017
Business angel Matthew Cushen spells out what start-up investors will ask to fully gauge your consumer insight, the target market and what you're selling.
When launching a product or service, a canny entrepreneur will always have a good sense of how their target consumer will react.
You’d have some insight into their lives, run some experiments to gauge a reaction to their proposition, and gradually ramp up their roll-out while responding to the customer’s behaviour and questions. Progressively making the offer better and better based on the customers’ feedback.