Exploring employer demand for digital skills and occupation growth prospects.
Nesta’s study of 41 million job adverts reveals not all digital skills will be equally valuable in the future and creativity is key.
By 2030 the job market will look dramatically different. Previous Nesta research has predicted that about 10 per cent of workers are in occupations that are likely to grow as a share of the workforce and 20 per cent will shrink. As for the remaining jobs, their outlook is more uncertain. Although unsettling, this disruption needn’t be disastrous for the workforce. There is an opportunity for employees in uncertain or shrinking occupations to improve their prospects by investing in the right skills.
Policymakers consider digital skills to be a top priority for investment. They are seen as offering people greater employability and job resiliency. But are all digital skills created equal?