How Adam Neumann Built WeWork into a £14bn Company Redefining Office CultureJuly 14, 2017
Adam Neumann is wary of workers who greet the weekend with relief. “That must mean you are not doing what you love,” the chief executive of trendy office space provider WeWork says. His TGI Monday initiative, where staff dine together and then work late, sometimes until 3am, “is all about celebrating the new week”.
Challenging the workplace orthodoxy has powered Mr Neumann to the top of an $18bn (£14bn) company, although most of the time he speaks as if he is leading a movement of the self-employed and start-ups. He has no truck with nine-to-fivers who like to punch timesheets – preferring instead to help creatives create their life’s work. “Let’s not look at working hard as a negative, let’s look at it as an uplifting opportunity for us to be better,” he says with messianic zeal that has propelled the business of desk rental into a buzzy lifestyle concept with funky furnishings and a collegiate atmosphere.