Advice: How to Create an Elevator Pitch That Doesn’t Sound CheesyAugust 02, 2018
When you’re crafting your introductory lines, keep these fundamentals in mind.
At its best, an elevator pitch is a pithy, memorable answer to the dreaded, “Tell me about yourself.” At its worst, it’s cheesy, jargon-filled nonsense. (e.g., I’m not a writer. I’m a “word crafter on a mission to eradicate sentence-ending prepositions from the planet.”)
“Elevator speeches are infamous for sounding overly contrived and using buzzwords. People usually come up with them by writing down different variations, but when it’s time to say it out loud, they chicken out and usually mumble something generic because they can’t say it with a straight face,” says branding expert Nela Dunato, author of The Human-Centered Brand: The Practical Guide to Being Yourself in Business.
Still, when you’re on a job interview or trying to make the most of a chance meeting with a great contact, a good line or two can open the conversation and help people see why it’s a good idea to know more about what you do. Here’s how to create a memorable elevator pitch that doesn’t sound cheesy.