• Learning

    Transform and grow your creative business | Half-day training workshop

    Design Business Association

    Sutherland Labs

    May 11, 2017
    13:30 - 17:30
  • Transform and grow your creative business | Half-day training workshop
    52 Shorts Gardens, London, WC2H 9AN

    Business growth is inextricably linked to change. Stand still for too long, and the activities that were working for you in the past may have moved on. The businesses which shine the brightest through continuous change are inherently responsive to change, and aim for agility rather than upholding the status quo.

    How can you transform your business so you're taking advantage of every opportunity for growth? And how can you treat your own business transformation with the same level of dedication and focus that you'd commit to a client project?

    When it comes to actually growing your business - why is change so challenging and why do over 70% of even the most well-planned and well-intended change programmes fail to deliver?

    At this senior-level workshop, suitable for all sizes of design agency, business transformation expert Ralph Ardill will draw on his extensive experience helping design agencies, international corporations and SMEs, to tell you how you can make the leap, beat the odds and successfully transform and grow your business.

    Read Ralph Ardill's article on 'Project You' for more insight on business transformation.

    This workshop will cover:

    1. The challenges of transforming a creative business for growth.

    An honest exploration of:

    - The cultural challenges.
    - The commercial challenge.
    - The creative challenge.

    2. Why change often fails and what you can do about it.

    A no holds barred exposé of:

    - The truth about change.
    - Why change usually fails and how to pre-empt the pitfalls
    - Embracing the ‘enemies' within.

    3. How to beat the odds and transform your creative business.

    You'll leave with:

    A deep understanding of why change and growth is so hard and how to beat the odds
    A practical framework for the 8 Growth Levers to focus on when adding value and growing your business
    A best-practice road-map to guide your creative business through your transformation journey.
    A set of key learnings and proven techniques from previous creative business transformation journeys for growth.
    A set of top-tips for getting stuck in, playing to your strengths and staying the course

    This workshop will help you to:

    Gain the knowledge you need make a transformational plan for growth.
    Gain the confidence and tools you need to develop, sustain and deliver your plan.
    Develop a change-ready mindset to enthuse and empower your team
    inspire your team with clear leadership for how you will grow your business, your team and yourselves

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