• Learning

    Start-Up Essentials: Marketing Basics | 3-Part Series | In Partnership with the Design Museum

    Creative Entrepreneurs

    Design Museum: 24 April, 1 May, 8 May 2018

    April 24, 2018
    18:30 - 20:00
  • Start-Up Essentials: Marketing Basics | 3-Part Series | In Partnership with the Design Museum
    224-238 Kensington High St, London, W8 6AG
    £90/£75 for Members

    This 3-part course runs over three Tuesday nights: 24 April, 1 May and 8 May 2018.

    Led by Creative Entrepreneurs, this is the third in the ‘Start-Up Essentials’ series. It will dig deep into the key elements of marketing. Through seminar discussions and hands-on activities, participants will gain the skills and knowledge they need to begin to turn their creative ideas into business reality.

    Whether you have already started a creative business, have an idea for a new one or just want to learn more, we welcome you to join this course.

    Session One: Your Brand

    • Overview: What is a brand?

    • Defining your brand’s DNA

    • Developing your brand’s positioning

    • Building a brand tone of voice and key messaging

    • Developing a brand look and feel

    • Creating a brand customer experience

    Session Two: Communications & PR

    • Overview: What is communications and why is it crucial to marketing your startup?

    • Engaging journalists and influencers

    • How to write a press release

    • Introduction to content marketing

    • Crisis management

    Session Three: Social Media

    • Overview: What is social media marketing?

    • Introduction to marketing on Facebook, Twitter, Instagram, Pinterest, and Snapchat

    • Introduction to video content marketing

    • Building paid social ad campaigns

    • Measuring and monitoring your social media presence; key metrics, monitoring tools and approaches to reporting


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