It’s crucial to test your idea with research. You can do a great deal of this online and, importantly, directly with knowledgeable people in business, in your particular sector and with potential customers. This will give you valuable perspective you can’t get on your own and you will likely find yourself making important changes to your plan based on what you find out in the outside world.

British Library Business & IP Centre | Market research

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Entrepreneur Magazine | How to Do Market Research – The Basics

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