Diverse, entrepreneurial, technologically innovative while generous towards its human workforce — according to its employees, Zalando’s company culture has become its greatest asset — and a key competitive differentiator in the market.
Since it was founded in 2008, Zalando has become Europe’s leading online fashion platform, operating in 17 European markets and generating over €4.5 billion ($5.2 billion) in annual revenue.
With a broad assortment of over 300,000 products from almost 2000 international brands, the e-commerce giant stocks popular global brands as well as fast fashion and market-specific labels. This is complemented by the 16 in-house international fashion brands of the Zalando subsidiary zLabels, which develops apparel, shoe and accessory collections with a close focus on prevailing lifestyle and current trends.
In the last decade, the platform has grown to service more than 24 million active customers across its 17 geographies. Over this period of fast growth, Zalando has recruited talent from all over the globe — its workforce now encompasses over 100 nationalities, informing an employee culture defined by the diversity of its workforce.
With extremely strong cultural alignment, Zalando’s team excels in its flexibility, and the company develops career trajectories which enable its employees to progress “to fit the gaps” of its growing business, rather than follow linear paths. Indeed, the company’s flexible approach to promotions offers employees better opportunities for personal growth and development, creating a huge landscape for its workforce to prove their potential and exceed their ambitions.
To find out more about the company culture at Zalando, BoF sat down with three employees to hear their insights on Europe’s leading online fashion platform.
Business of Fashion