New research shows that many parents in Devon and Cornwall don’t approve of their children pursuing lucrative 21st century careers.
According to Escape Studios, which commissioned a poll, 75 per cent of parents value traditional subjects like maths and English over creative ones.
It seems out of touch parents are trying to steer their children away from pursuing the creative industries because they don’t understand the opportunities.
Three quarters of South West mums and dads believe that academic subjects taught at school and beyond, are more valuable than creative and new technology subjects.
As A-Level results are released, the research shows that despite the creative industries being one of the fastest growing sectors, particularly in Cornwall and Devon, there is still a sentiment from parents that they wouldn’t be happy if their child chose to pursue a creative career.