Design Can is Out to Tackle the Design Industry’s Lack of Representation

August 22nd 2019

A group of designers, editors and activists have launched a new campaign calling for a more inclusive design industry. Named Design Can, the initiative both outlines how the industry needs to change and equips individuals with the resources and strategies to make that change happen. According to statistics issued by the Design Council last year, the industry is currently 78% male and 87% white, dramatically out of step with society at large.

The Design Can website, which launched on 12 August, champions emerging and established talent from a diverse range of backgrounds, genders and abilities, and highlights articles, videos, podcasts and events that explore the topic of inclusion. It is community generated, with users suggesting people and content to appear on the site. The hope is that the Design Can platform will show a broad picture of the creative industries, as well as acting as a valuable resource for people organising talks, events and exhibitions.

The identity for Design Can was created by recent Central Saint Martins graduates Not Flat 3. Featuring a ‘can’ motif, the visuals pun on the campaign’s name while hinting at the “hidden potential waiting to burst into the forefront of the industry.” The choice of typefaces echo a global approach, including Recoleta from Mexican foundry Latinotype, and Yoshida Sans inspired by the Tokyo subway system.

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