Chanel Buys Men’s Swimwear Brand Orlebar Brown

October 1, 2018

Congratulations to creative entrepreneur Adam Brown!

French luxury brand Chanel has acquired British men’s swim brand Orlebar Brown for an undisclosed sum. While terms of the deal were not disclosed, Chanel bought out all shares from company founder Adam Brown and private equity firm Piper. Brown will stay on as creative director of the company, which has grown into a full-fledged lifestyle and resort brand known for its swim trunks, polo shirts and T-shirts.

The move signals another effort from Chanel to buy small, niche fashion companies who specialize in certain product categories. Chanel is also the owner of Eres, the high-end women’s beach and lingerie brand, who the company expects to capitalize on for synergies and distribution along with Orlebar Brown. The notoriously private Wertheimer family, owners of Chanel, have also invested in several other companies in the fashion and beauty space through its family office Mousse Partners, including Ulta and Bonobos.

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