Startup Essentials: Business Basics

Creative Entrepreneurs


August 4, 2020
15:00 - 16:30
£45/£30 for CE Members & Students

You have an exciting creative idea that you think you could be a business – or it already is a business and you want to grow it faster. Perhaps you’ve been spurred into action by the new COVID reality.

Startup Essentials: Business Basics will arm you with the range of skills you need to bring your vision to life – whether it’s setting up a digital agency, a video content platform, an online boutique or any other creative business.

Curated by Creative Entrepreneurs in collaboration with the Design Museum, each session of this three-part course is delivered by a leading industry expert. The key basics of networking, legal and finance, including hands-on interactive activities, will be covered on Zoom. Participants will also be offered the chance to ask questions directly to experts.


Session One: Networking Basics – 21 July

  • Overview – the power of connection: how to network, including during social distancing
  • Preparation – defining goals, research, preparing marketing materials
  • Networking in action – lay of the land, strategies and techniques
  • Harnessing reciprocity and trust – cultivating long term relationships

Session Two: Legal Basics – 28 July

  • What are the common characteristics of creative industry businesses?
  • Organisation basics – freelancer, sole trader, limited company and share structures
  • People basics – employees, freelancers and consultants, how to incentivize and retain key individuals particularly when working remotely
  • IP basics – IP overview, understanding what you own and how to exploit and protect it

Session Three: Finance Basics – 4 August

  • Accounting basics – information tracking, bookkeeping and financial planning
  • Tax basics – corporate tax overview, HMRC, VAT, SEIS
  • Fundraising basics – business plan and pitch deck, friends and family, angel investment, how to approach fundraising during social distancing


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