These should be the ‘master control’ of your marketing plan. They are free for you to use and highly effective in reaching key audiences with information about how your business provides value. Given the potential costs of using other forms of promotion, your website and social media may be your most effective means for some time until you grow past startup phase.

Free courses on social media, SEO and more | The Digital Garage

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Finding your audiences on social media | The Marketing Donut

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