Touring Theatre Shows Make up 60% of Box OfficeMarch 30, 2017
Touring shows account for £6 out of every £10 spent in theatres nationwide, according to new figures.
Data supplied by industry body UK Theatre reveals that touring shows, which are only 10% of all productions, made £280 million at the box office in 2016, accounting for 60% of total box office income.
Musicals are the driving force behind the income from touring shows, accounting for nearly two thirds (64%) of touring box office and 55% of tickets sold for tours between 2012 and 2016 at UK Theatre member venues, which are predominantly outside London.
By contrast, just 20% of box office income for touring productions came from plays, indicating that musicals dominate the touring market.