Snapchat and Jeff Koons Collaborate on Augmented Reality Art ProjectOctober 11, 2017
Wait, when did they put that giant metal rabbit under the Eiffel Tower?
If you receive photos of the provocative artist Jeff Koons’s sculptures looming under and over international landmarks, don’t be alarmed: It’s just augmented reality. Snapchat has partnered with Mr. Koons to allow users to project his sculptures in specific sites around the world — including in Central Park in New York, the Sydney Opera House in Australia, and on the Champ de Mars in Paris.
The project, part of Snapchat’s Lens feature that is available starting on Tuesday, lets users animate photos and videos — the app’s dancing hot dog, for instance, which used the technology, has become a viral sensation. Mr. Koons’s sculptures will be Snapchat’s first site-specific lenses, and will only be able to be activated within about 1,000 feet of a location.